https://curiousmarketers.club/categories/paid-media--ad-platforms/ en Sun, 17 May 2026 14:45:49 -0400 https://curiousmarketers.club/2026/05/17/google-is-in-an-interesting.html Sun, 17 May 2026 14:45:49 -0400 http://curiousmarketersclub.micro.blog/2026/05/17/google-is-in-an-interesting.html <p>Google is in an interesting spot. It still makes a ton of money from Search ads, but their effectiveness in a vacuum has declined. It harvests demand instead of creating it.</p> <p>It’s watching ChatGPT’s ads rollout to see what it can steal for Gemini.</p> <p>It couldn’t figure out audio ads on the world’s biggest podcast platform, so it phoned a friend:</p> <blockquote> <p>The agreement makes SiriusXM Media…the exclusive advertising representative of YouTube audio advertising inventory in the U.S.</p> </blockquote> <p>Big G is far from broke. But it might start/be having difficulty generating revenue at the rate it’s used to.</p>