{ "version": "https://jsonfeed.org/version/1", "title": "Strategy \u0026 Operating Notes on CuriousMarketers.Club", "icon": "https://avatars.micro.blog/avatars/2023/30/91372.jpg", "home_page_url": "https://curiousmarketers.club/", "feed_url": "https://curiousmarketers.club/feed.json", "items": [ { "id": "http://curiousmarketersclub.micro.blog/2026/06/03/the-ghost-in-the-map.html", "title": "The Ghost in the Map 🧭", "content_html": "\n

Making a marketing strategy is a bit like making a map.

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You plot the landscape. You mark the features you deem noteworthy.
\nYou create potential paths between them.

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Ultimately you end with a starting point, a destination, a recommended route between the two, and maybe a couple back up routes. (And hopefully a measurement system that lets you know when you get where you’re going.)

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But just like the trap of proxy metrics, it’s important to remember:

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Maps don’t show reality, they give you a way of visualizing it.

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And much like a strategy or plan:

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Every map focuses on some things and leaves other things out. Making a map means making choices about what’s important to you. What the world is really, truly like in every single detail doesn’t matter; what matters is what specifically about the world you want to show. Orientation’s part of that—it can help emphasize what information is significant. And you can orient a map however you want, as long anyone else who needs to read it can figure out how to orient it too.

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from Ghosts of Greenglass House by Kate Milford đź“š

\n", "date_published": "2026-06-03T21:52:51-04:00", "url": "https://curiousmarketers.club/2026/06/03/the-ghost-in-the-map.html", "tags": ["Strategy \u0026 Operating Notes"] } ] }