As AI continues to takeover many of the tasks that marketers thought made up their "secret sauce," our creative increasingly becomes our most impactful lever for success (remember, a computer vision breakthrough sparked the current AI wave).

Problem is, every platform has their own aspect ratios, recommendations, and minimum sizes. But! That doesn't mean assets can't be used across platforms.

Here is a list of the sizes you'll get the most cross-platform mileage from.

Note: this post is a work-in-progress. It will be expanded with more platforms and recommendations over time.

IMAGES

1200x1200

  • Google Ads
  • Meta
  • Pinterest Shopping Collection pin hero
  • Spotify

1080x1350

  • Google

1200x628

  • Google Ads
  • Meta - search and right column placements

900x1600

  • Google Ads
  • Meta - any messaging/context must be included in the asset (Story placements do not display any text fields from Ads Manager if the asset is fullscreen)

960x1200

  • Google Ads

1000x1500

  • Pinterest - with CTA and any messaging/context included in the asset (direct link clicks mean users will not see any of the Pin text)

300x60

  • Companion banner asset for YouTube ads

VIDEOS

1200x1200

  • Meta (can be gif or video file format. An animated gif uploaded as an image won't animate.)
  • Pinterest max width video

1080x1920

  • YouTube Shorts
  • Meta vertical placements
  • Pinterest
  • TikTok
  • Spotify Video Takeover