∞

What is it your brand actually offers?

Not the product category or service line or buzzword. Or, god forbid, the “lifestyle”.

Why do people choose you?

What is your house speciality?

∞

When seeking to change or improve performance, the common default is addition.

Mention more selling points. Launch more products. Add more colors. Create more ads.

More. More. More.

But the more might be the problem.

In plants, pruning leads to growth.

Focus. Simplify. Double down. Subtract

∞

Sometimes you don’t need to change your message…

You just

need

tochangethe

cadence
&

s p a c e

∞

Brands invest time thinking about their message and how to reach people.

But what happens if they find you through a channel you didn’t plan for?

Or join halfway through your carefully crafted funnel?

Or start at the end and work back to the beginning?

Is your brand consistent from all angles?

∞

But what do you want your audience to do?

∞

The IMF’s global economic growth target dropped to 3% next year. So prepare for more grumblings about prices and inflation.

The takeaway: disgruntled shoppers will be hunting for deals and trading down for longer.

Why the forecast drop?

The outlook is uneven: The war shock is weighing on energy importers and vulnerable economies, while AI-driven demand is lifting countries integrated into the global technology value chain.

Global disinflation has stalled. Risks are more balanced than in April, but downside risks from renewed conflict and financial market repricing persist.

∞

Not talking about something doesn’t mean a story isn’t told about it.

∞

You can’t day trade your way to a strong brand

∞

You don’t create a logo or tagline that conveys immediate resonance.

You create a platform for fans to imbue with meaning.

❤️‍🔥

∞

Why the economy isn’t vibesmaxxing (according to the NYT)

We dug into the data, conducted surveys and talked to people around the country. Our research shows that even relatively well-off families are struggling with high prices

By almost four to one, Americans told us that rising prices, rather than paychecks that haven’t kept up, are driving a cost-of-living squeeze. Two-thirds say they are struggling today and need relief they can feel right away. And the most cited concern is grocery costs.

Shoppers want value and stability.
Dollars for nonessentials are tight.

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