I thought that advertising is about spreading the message of your brand. “Please try my product.”
That’s not the role of advertising in marketing.
The role of advertising, turns out, is to inset the experience. It’s not just about increasing awareness, it’s that you are creating a belief that creates an anticipatory response that actually effects the feeling.
Belief and expectations shape experience.
In many cases, your ad is the first experience someone has with your brand. What expectations are you setting?
You get tired of saying it long before customers get tired of hearing it.
If you make the best burger in town you’re going to get tired of making the best burger in town.
And when you get tired of it you’re tempted to change it.
But no one who comes through the doors is tired of it or wants you to change it.
Keep serving the burger.
Sometimes looking for something new and fresh is a reaction to boredom. But people don’t go to burger places to try the escargot.
Embrace the boring.
What would you teach a junior person in your role?
What’s your defining belief or differentiating idea about what it is that you do?
What is your signature?
I got my head checked
By a jumbo jet
We spend a lot of time craft the message. What we say.
But how we say it and where we say it is just as (even more?) important.
Just ask Damon Albarn
Shoppers are still spending, but gas prices are stretching the dollars in their pockets and credit is starting to fill the gap more.
The wheel is spinning again for the ongoing gas pump roulette that’s harshing the vibes.
Hot staycation summer?
📈 ⛽️
The Song of Summer is a Flavor
The bidirectional hype halo turned a classic popsicle into a trending flavor. Food culture is now mass culture.
Yes this is a silly World Cup meme tweet.
But also yes this is a great line:
Some prices are not prices. They are promises.
What promises are you making?