Sell for today or build for tomorrow


What questions are you asking?

Are they the right ones? Are they taking you in the right direction?

Are the follow-up questions clarifications or further explorations?

Why are you asking them?


Don’t reinvent the wheel.

Wear out the treads and ride it until it goes wobbly. Then hammer it back into shape and keep rolling.


James Clear with a solid marketing strategy in 12 words:

If the path is crowded, differentiate.

If the path is empty, validate.

Each purchase is a decision to spend money.
Either on you compared to an alternative.
Or compared to nothing.

What makes you different in a way that matters to the buyer?
And does it actually work?


If you’re a marketer, read this.

Because this is the role you play for the companies you market.