When people get stuck in your purchase / sales journey, what’s the question they can’t find an answer for? 📍
Fill your tank, empty your wallet.
AAA’s fuel price tracker shows as of today, average national price per gallon is:
- 5 cents higher than yesterday
- 20 cents higher than a week ago
- More than 1 dollar higher than a year ago
In March, Bank of America was already reporting:
spending at the pump surging 16.5% month-over-month
Gas pump economics: the more money is pumped into tanks, the less disposable income is left for discretionary and status purchases.
Consumers were a wee bit more confident to start April, but that might be because they thought the conflict in the Middle East was winding down. As it’s clear high gas prices are putting a damper on the “present situation.”
Consumers’ write-in responses on factors affecting the economy continued to skew towards pessimism in April. Comments about prices, oil and gas, and war increased in frequency compared to March—a likely signal of consumers’ underlying worries about how the war in the Middle East will impact their pockets.
storytelling becomes the currency of branding
We are a storytelling species, and engaging narratives are the hardest things for AI to recreate in the branding process.
What does your shiny logo mean?
What do you stand for? What are you made of?
Why should people care? (or, as Joe Mazzulla says, nobody cares)
Have a story.
And if you don’t, you better start making one.
via Future Party
The first step in driving a sale or landing a client is getting attention.
Why should someone give you their attention?
Why should they pay you with their attention before they pay you with their money?
Airlines are expecting to pay billions more in fuel costs this year
Fuel typically accounts for a quarter of carriers’ expenses, but that proportion’s likely to dramatically spike this year.
Consumer’s purchasing power is getting squeezed and most of the country is experiencing drought conditions. The vibes may not be great this summer.