James Clear with a solid marketing strategy in 12 words:

If the path is crowded, differentiate.

If the path is empty, validate.

Each purchase is a decision to spend money.
Either on you compared to an alternative.
Or compared to nothing.

What makes you different in a way that matters to the buyer?
And does it actually work?

If you’re a marketer, read this.

Because this is the role you play for the companies you market.

What catches attention?
What sells?

Not always the same thing.
But both have a purpose.

Sometimes you need a spectacle.

Do people buy from you happily or grudgingly?

Being better than the rest might just mean you’re the best of all the bad options.

Explore widely. Sometimes the best inspiration comes from left field.