∞

Sometimes you don’t need to strategize or analyze or “dig in and ideate a plan.”

Sometimes you just need to put your head down and grind.

Ideas without execution are like opinions; everyone has them and few people care.

∞

Everyone focuses on preparing for the moment.

But what happens after the moment?

When it’s not longer new and the excitement’s worn off. But you have to keep going. Because you promised you would.

∞

If you want to turn customers into fans, make help them feel like this:

∞

What loop is your marketing stuck in?
What groove should you be locked in?

∞

The world is broader (and weirder (but not W.E.I.R.D.er)) than the mirror you use as a lens.

Your audience is not a monoculture or a monolith.

People share demographics by chance. They share tastes by choice.

∞

What is it your brand actually offers?

Not the product category or service line or buzzword. Or, god forbid, the “lifestyle”.

Why do people choose you?

What is your house speciality?

∞

When seeking to change or improve performance, the common default is addition.

Mention more selling points. Launch more products. Add more colors. Create more ads.

More. More. More.

But the more might be the problem.

In plants, pruning leads to growth.

Focus. Simplify. Double down. Subtract

∞

Sometimes you don’t need to change your message…

You just

need

tochangethe

cadence
&

s p a c e

∞

Brands invest time thinking about their message and how to reach people.

But what happens if they find you through a channel you didn’t plan for?

Or join halfway through your carefully crafted funnel?

Or start at the end and work back to the beginning?

Is your brand consistent from all angles?

∞

But what do you want your audience to do?