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Fandom is format-agnostic.

Format is the mechanism, not the message.

If they’re fans of the format, they’re not fans of you.

Find your message.
Find the others.

via Sounds Profitable

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Tariffs are now 15% across the board.

Which is legal for 150 days before Congress has to bless an extension.

🎢

via Reuters

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The International Emergency Economic Powers Act, 91 Stat. 1626, does not authorize the President to impose tariffs.

The Supreme Court (full opinion pdf).

So at least for now, the tariff rollercoaster is over (probably).

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Perplexity has joining Team Anthropic in the AI Trust Wars ads front:

AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell.

This is a departure from the Google playbook Perplexity seemed to be following. Though te door has already been left open for revisiting ads.

Apple built its rep on privacy. AI platforms are now trying to build their reps on trust.

“We are in the accuracy business, and the business is giving the truth, the right answers,”

People transact on trust.

via The Verge

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LinkedIn is joining the modern dynamic ad movement:

Advertisers can upload up to four images or videos at once and draft up to five headlines and descriptions that will automatically be mixed and matched to generate up to 64 unique ad versions in minutes.

This is like Google’s responsive ads or Meta’s dynamic offering (if that still exists).

LinkedIn will only deliver an ad once every 48 hours to a user, presumably this approach avoids that entirely.

Of note, requires a minimum daily budget of $30.