Don’t reinvent the wheel.

Wear out the treads and ride it until it goes wobbly. Then hammer it back into shape and keep rolling.

James Clear with a solid marketing strategy in 12 words:

If the path is crowded, differentiate.

If the path is empty, validate.

Each purchase is a decision to spend money.
Either on you compared to an alternative.
Or compared to nothing.

What makes you different in a way that matters to the buyer?
And does it actually work?

If you’re a marketer, read this.

Because this is the role you play for the companies you market.

What catches attention?
What sells?

Not always the same thing.
But both have a purpose.

Sometimes you need a spectacle.

Do people buy from you happily or grudgingly?

Being better than the rest might just mean you’re the best of all the bad options.