A companion quote from James Clear for yesterday’s post:

Success is often found by practicing the fundamentals everyone knows they should be doing, but find too boring or basic to practice routinely.

A dogged dedication to the boring stuff can get you far.

I think what makes my team special is that they all want to grow while continuing to refine the basics of their role. We look for people that want to keep working in the platforms, not “outgrowing” them.

To simplify before you understand the details is ignorance.

To simplify after you understand the details is genius.

-James Clear on Picasso’s Hill

Similar to having to know the rules before you can bend/break them. You have to understand the systems and processes before you can simplify them.

You have to know the tactics before you can craft the strategy.

Match the medium and the message.

EMARKETER shares about Gen Z:

spends 58% of their video time on social media rather than streaming services, according to Deloitte

&

Nearly 90% cross-check results across multiple platforms before making decisions , according to Yext, suggesting they’re comfortable synthesizing text from multiple sources rather than relying on a single video explainer.

It’s not video vs text. It’s both, just in the right contexts.

Video is for entertainment in bite-sized forms.
Text is for decision making.

Match your message to the user’s mindset.

Your marketing strategy isn’t a recipe—a step-by-step guide.

It’s a list of ingredients and ideas on how they can be combined.

Things change. Opportunities arise. Resources fluctuate.

Adaptable approach »> prescriptive instructions