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🚨 Ecomm and catalog advertisers on Meta, you may want to check your ad previews today.

The transition from square to 4:5 vertical images is coming to catalog ads. You may have some weird crops if you were using overlays and images optimized for square viewing.

Per Meta’s design specifications for carousel ads:

The 4:5 aspect ratio is only available for Advantage+ catalog ads that are created using the carousel format and with product images from your catalog.

Expect 4:5 to be the new default soon and prep your designers accordingly.

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Sell for today or build for tomorrow

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What questions are you asking?

Are they the right ones? Are they taking you in the right direction?

Are the follow-up questions clarifications or further explorations?

Why are you asking them?

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Don’t reinvent the wheel.

Wear out the treads and ride it until it goes wobbly. Then hammer it back into shape and keep rolling.

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James Clear with a solid marketing strategy in 12 words:

If the path is crowded, differentiate.

If the path is empty, validate.

Each purchase is a decision to spend money.
Either on you compared to an alternative.
Or compared to nothing.

What makes you different in a way that matters to the buyer?
And does it actually work?