Perplexity has joining Team Anthropic in the AI Trust Wars ads front:
AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell.
This is a departure from the Google playbook Perplexity seemed to be following. Though te door has already been left open for revisiting ads.
Apple built its rep on privacy. AI platforms are now trying to build their reps on trust.
“We are in the accuracy business, and the business is giving the truth, the right answers,”
People transact on trust.
via The Verge
I really like IBM’s thinking outlined in this Deep View post about tripling its entry-level hiring target this year.
“The entry-level jobs that you had two to three years ago, AI can do most of them … you need to be able to show the real value these individuals can bring now,”
“If I were a business owner, I would focus a lot on very strong people, not on fewer people,” Lastras told me. “Because I would want to scale my ability to experiment.”
If you need a goal for this year, this is a good place to start:
more exploration, more experimentation, more creation
Reddit Isn’t a Traffic Source Anymore. It’s a Search Engine.
This is the change happening with all platforms. Everything is a search and discovery engine now.
Specific to Reddit:
Reddit is no longer just a ranking factor inside Google. It’s becoming the destination where buying decisions are researched and finalized, and because Reddit content is now one of the most-cited sources in AI answers.
Don’t ask where your Google traffic is going.
Ask where your traffic is coming from now.
And where it should be coming from.
via Viral Shorts