Don’t play coy.
Say what you are (as you see it).
We live in a 6 seconds or less world, don’t waste seconds (or minutes (or, god forbid, days / weeks / months)) making your customer work to categorize you.
Styles make fights
There’s no one way to do marketing, which leaves room for arguments about how a campaign should work.
For example, I’ve been out on social retargeting for years now. Some clients disagree.
Discussing ideas is a good use of time. Arguing is not.
Fight the market, not your team.
More audio ads in your media plan
digital audio takes 16% of media time but only 2% of ad spend
&
75% of listeners rate host-read ads as most authentic versus 54% for social media influencers
Saying “everyone is [watching / listening to / reading] it” is a statement of local saturation (local to your proximity, relationships, and feeds).
Match the message to the moment.
The instinct is to info dump as soon as you get their attention.
But that’s a hell of an introduction. And not the most helpful for someone who already knows.
Serialize your story. It worked for Dickens.
CPI ⬆️
Consumer sentiment ⬇️
With a resurgence in fuel prices and trade tensions, consumers anticipate greater pressures on their pocketbooks to come.
Some of this is prisoner of the moment type thinking, but the current moment isn’t making people feel good about spending money.
Don’t give up on an idea if the first try isn’t a success (and make sure you know what “success” is beforehand).
Test variations of each piece of the rollout puzzle to rule out a failure of execution.
Would you rather give up on a good idea too soon or spend extra time only to prove it won’t work?