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Quality is determined by your customer.
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When people get stuck in your purchase / sales journey, what’s the question they can’t find an …
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Fill your tank, empty your wallet. AAA’s fuel price tracker shows as of today, average …
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Consumers were a wee bit more confident to start April, but that might be because they thought the …
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storytelling becomes the currency of branding We are a storytelling species, and engaging …
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Do you look like you know what you’re doing?
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The first step in driving a sale or landing a client is getting attention. Why should someone give …
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Airlines are expecting to pay billions more in fuel costs this year Fuel …
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Where do you add value? Where do you spend your time? If those don’t align, why not? (And yeah, …
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If all your decisions are informed by data from inside the box, you’re missing out on signal. …
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LOUD ON PURPOSE Matt Lehman gave a talk on this topic at Grok Conf last week that really …
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In respect to short-term phenomena, there is no system. There is only chaos.
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What perspective do you share with your customers? Where do your realities overlap?
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If you try to be everything to everyone you end up being nothing to no one.
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Peter F. Drucker with insight on the flatness of digital media: In that online course you turn on …
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Love this line from Just Creative’s most recent newsletter: Clients do not buy processes. …
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Real estate marketers, you listening? staged homes sell for roughly 10% more and one week faster …
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Bridge each feature with the solution to the problem it solves SO THAT visitors understand what the …
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Amplify what works. Don’t try to reinvent the wheel.
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How a brand is named, according to an anecdote from Ben Franklin… A friend was planning a …
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The old adage goes “every company is now a media company.” The new approach is companies …
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Maybe we should be valuing AI hallucinations higher…
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Operate where signal meets strategy
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Gas Pump Economics
What happens when a vibecession meets an oil cliff? We might be about to find out. The world will …
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This is not a marketing plan… Step 1: In development
Step 2: TBD
Step 3: We’ll know it …
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Compared to February, consumers are now more confident about current conditions. Or sentiment is …
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This diagram has become my labyrinth
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ChatGPT ads are going well for OpenAI and soon more advertisers will have access. Self-serve …
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🚨 Ecomm and catalog advertisers on Meta, you may want to check your ad previews today. The …
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Sell for today or build for tomorrow
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What questions are you asking? Are they the right ones? Are they taking you in the right direction? …
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Don’t reinvent the wheel. Wear out the treads and ride it until it goes wobbly. Then hammer it …
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James Clear with a solid marketing strategy in 12 words: If the path is crowded, differentiate. If …
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If you’re a marketer, read this. Because this is the role you play for the companies you market.
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What catches attention? Not always the same thing. Sometimes …
What sells?
But both have a purpose.
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Do people buy from you happily or grudgingly? Being better than the rest might just mean you’re the …
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Explore widely. Sometimes the best inspiration comes from left field.
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Ads sell an aspirational state. Consumers buy their next state.
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UMich’s survey of consumers showed sentiment dropped, specifically post-Iran action. Before …
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This exchange from Another Podcast highlights a great way to use LLMs: Benedict: I’ve written this, …
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If a student asked me what skills to focus on developing, I’d say:
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There’s universal praise for nothing in modern society You can’t please everyone. …
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Best practices aren’t always best for you. Understand the intention and adapt.
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Stop talking about the leaves. Get to the root.
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Don’t waste time worrying about whether or not change will happen. Spend time thinking about …
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What signal are you sending?
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What’s your business goal? How large is the ask you make of your customers? What are the meaningful …
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A perfect example of my recommended approach to AI: experiment but double check the outputs
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Your customer’s last experience with your brand leaves a lasting impression. If you make tasks like …
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What’s the core of your brand story that applies across audiences? What does everyone know you for? …
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You can race to the bottom. Or you can race to the top. One takes hard work.
One has a short runway.
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If anyone can make the artifacts of a brand in a trivial amount of time, what distinguishes the ones …
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What do you mean when you say “search”?
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This EMARKETER podcast has me thinking… Was the best way to ban TikTok actually to make a US …
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I think the headline this newsletter sent with is better than the archive title“Context …
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It works for internal teams.Trust + Communication
It works for clients.
It works for customers. …
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UMich’s Survey of Consumers tells a slightly different story, February was basically the same …
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Consumer confidence is inching back up (even January’s dip has been revised upward a bit). …
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Know your goal. Know what you’re measuring. Know how they relate.
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Fandom is format-agnostic. Format is the mechanism, not the message. If they’re fans of the …
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Tariffs are now 15% across the board. Which is legal for 150 days before Congress has to bless an …
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The International Emergency Economic Powers Act, 91 Stat. 1626, does not authorize the President to …
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Perplexity has joining Team Anthropic in the AI Trust Wars ads front: AI search startup Perplexity …
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LinkedIn is joining the modern dynamic ad movement: Advertisers can upload up to four images or …
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I really like IBM’s thinking outlined in this Deep View post about tripling its entry-level …
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Reddit Isn’t a Traffic Source Anymore. It’s a Search Engine. This is the change happening with all …
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TikTok Data Tracking: US vs China Changes
The TikTok ownership transition provides an interesting comparison of data collection practices …
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What’s the story you’re trying to tell? This is the root of everything.
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A companion quote from James Clear for yesterday’s post: Success is often found by practicing the …
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To simplify before you understand the details is ignorance. To simplify after you understand the …
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Match the medium and the message. EMARKETER shares about Gen Z: spends 58% of their video time on …
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Your marketing strategy isn’t a recipe—a step-by-step guide. It’s a list of ingredients and ideas on …
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OpenAI is taking the Netflix approach to launching ads in ChatGPT and going for the premium price …
:
Revisiting this quote by Tristan Bernard today: In the theatre the audience want to be …
:
Why is OpenAI focusing on creating a social media platform? I know every big tech company wants one …
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I love when a client says “and I know Kyle will say…” and proceeds to say what I was going to say. …
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Looks like the US TikTok sale is actually happening: Effective as of January 22, 2026, your …
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I’ve been getting Visit San Antonio ads on NBA podcasts (at least this is where I notice …
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Instagram is more or less the Reels app now. More than 50% of ads shown and nearly half of time …
:
Yesterday was Quitter’s Day What’s one marketing related activity you should quit this year?
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I think it was implied in my post yesterday, but I want to add it to “officially” add it …
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Show up. Doing all 4 consistently is a differentiator.
Listen.
Ask questions.
Be curious.
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Morgan Housel is on to something: I have a theory about nostalgia: It happens because the best …
:
Nostalgia ultra This year, set your hot tub time machine back a decade. Likely the same data we’ve …
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I’d rather get crushed for being optimistic than praised for being miserable and negative. - …
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The question guiding AI adoption/deployment often seems to be “what can we automate?” …
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A website without a CTA is an art project.
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If you’re bored with your core brand message and feel like you’ve been saying it over and over… Good …
:
What story is your industry based on? The most fascinating part of the study on 400 books is that …
:
Indicator Bingo
Planet Money is watching 3 indicators this year:
:
Meta clearly wants to own the new hardware platform: glasses. But what if …
:
Consumer confidence—after being revised up for November (post-shutdown bump)—dipped (again) in …
:
Welcome to Reddit and mobile apps (Applovin’) are hot like Hansel …dead week planning week!
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Your logo is not your brand. Making the rounds on work chat today, from Seth Godin’s archive: Spend …
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I find this to be a very helpful way to think about AI Venkatesh Rao proposes that Artificial …
:
Hire an indie agency in 2026 Indie agencies — more nimble, experimental and closer to challenger …
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Through conversations with clients and watching the economic indicators, it’s clear the theme of …
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Is Google Choosing The Middle Way?
Google pushed hard into AI-in-search, but has (reportedly) scaled that back a bit. This is after the …
:
After listening to Meta’s Alex Schultz on the Marketing Over Coffee podcast, I have two things …
:
Discovery is no longer a search engine activity. And for many users, social is becoming the internet …
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Brilliant Travelodge introduces free wrapping rooms in three of its UK hotels, giving parents a …
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2026 might let you run ads in Apple Maps. This is a good time to get your Apple Maps listing in …
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A helpful Monday thought from James Clear, especially as the sprint to the holidaze is in full swing …
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You’re renting something (attention, server space, distribution). The key is knowing what you’re …
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Is hope the trending gift of this holiday season? Consumer sentiment lifted 2.3 index points in …
:
Mass culture is dead, replaced by a collection of fandoms of varying sizes. Some 91% of 18- to …
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Theory comes first but is useless without practice. Like ideas and execution. -Musonius Rufus A …
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Holiday Shopping Weekend 2025: More Spent on Less
Shoppers spent plenty over Black Friday Cyber Monday this year, but there is a good chance they got …
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Why Brand Matters: Tariff Edition
Tariffs—or at least their impact—have been top of mind for consumers for most of 2025. (I counted …
:
Podcast Listener Average Lifetime Value Metric
I love a good metric formula. So even though I don’t have a podcast (yet?), I’m here for Bumper’s …
:
Survey says: Consumers are not confident. The Consumer Confidence Index dropped nearly 7 points …
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Consumer splintering continues: the wealthiest 10% of households, those earning $250,000 or more, …
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Sometimes you and a customer just aren’t a fit. There’s nothing wrong with that. The wrong part …
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Running Google Ads? This AI Max for Search post is worth a read. My read, this is the account …
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Is Meta listening? In early October I posted Meta needs to ditch the horizontal ad placements and …
:
Commercials we shared at work recently:
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Brands are empty vessels that get filled with meaning through actions and co-creation with …
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YouTube is the most universally popular platform out there. Everybody watches YouTube. All the …
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Hospitality: Would you like some cake? Sales: Can I get some cake? It’s great cake. What kind can I …
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The pattern for breakthrough marketing: Pick a side. Make enemies. Build a tribe. via Bots Gone …
:
What happens to the trailing 9 pricing psychology trick in a world without pennies? (Rounding up is …
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Choosing manual control over algorithmic features (smart bidding, automated audience targeting, etc) …
:
Foursquare’s MarsBot has been reborn as BeeBot (basically). It sounds like a glimpse at the future …
:
The best marketing is rooted in listening
:
If you removed a channel from your marketing mix, what would you do with that budget / bandwidth / …
:
Unless what you’re selling is solely aimed at the base of Maslow’s pyramid then the purchase …
:
Machine in the Ghost
Perplexity finally found its social network…kind of. The Google-but-AI search engine inked a …
:
Love this Why People Buy pyramid. It aligns with a messaging framework I like to use for clients. …
:
SEO 4 AI is Just SEO
SEO 4 AI is the buzzy topic of the moment (with the acronym collection to prove it). But is it any …
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Creative became the new targeting. Now, creative velocity is becoming the performance bottleneck. It …
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Don’t sell the product first, sell the reason someone should care. When people are scrolling, they …
:
What people think and feel is more important than what is “true.” Shoppers don’t …
:
As expected, the Fed dropped the rate another quarter point
:
Replace “music” with “marketing,” the idea’s still sound. And this …
:
I love this idea of “little councils of weird strategic thinkers” “Full service” …
:
Search: Then & Now
Search, the old way: craft a machine-interpretable query, plug into search bar, sift through 10+ …
:
October’s consumer confidence survey results = 😐 Consumer confidence moved sideways in …
:
Jyll is my go to for Google Ads insight, so this caught my attention: Too many assets means your ad …
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Chat 4 Ads From Meta… We will start personalizing content and ad recommendations on our …
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How do you build a brand in world intermediated by chatbots and AI agents? And in a world that’s …
:
It’s a reminder that customers reward companies that take long-term bets on value and consistency …
:
Google ruling LLM 101: chatbots now routinely incorporate into their responses fresh information …
:
What Battery Charge Level Gets The Best Ads?
AppLovin’s ad targeting signals aren’t unique, but sometimes it’s good to get a …
:
OpenAI has entered the AI browser wars
:
The thumb is hovering over the buy button… What’s the last nugget of info that gets the …
:
Comprehension debt is the new technical debt Arvid nails the dangers of vibin’ with AI when …
:
I like these 6 searcher archetypes from Yext:
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Vibecession tea leave reading Economists say: median forecasts for economic growth for 2025 and …
:
Search keeps splintering and everything is omnichannel Just 11% of U.S. consumers trust the first …
:
Forgot one in my earlier post Big G has tweaked how search ads appear now:
:
Fistful of Google Ads Bits
Google is continuing its transformation to Meta Ads:
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Sometimes the best change is the one you don’t make.
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Do that which doesn’t scale. Not: what’s your edge. But instead: what do you do that no reasonable …
:
If you’re Coca-Cola, people aren’t looking for New Coke.
If you’re Jones Soda, people aren’t looking …
:
Turn the bottleneck into a moment of delight. If your product must do something then don’t be shy …
:
YouTube’s new Brand Pulse Report seems like it could be really useful. evaluate your brand …
:
If you’re in retail / ecomm, this will feel accurate: We’re in the middle of a weird …
:
Meta needs to ditch the horizontal ad placements and replace that asset bucket with one for 4:5 in …
:
If today’s earlier post wasn’t positive enough for you, the New York Fed also wants to …
:
Income-based splintering continues
:
Thriving businesses create value, dying businesses strip-mine it from Annette Franz
:
Coming Soon: AdsGPT?
OpenAI wants to monetize ChatGPT via ads (which isn’t a surprise, just think of the Google …
:
ChatGPT adds Instant Checkout (which sounds a lot like Perplexity’s Pro Shop). Buy from Etsy …
:
LLMs love YouTube YouTube is cited 200x more than any other video platform in AI search results If …
:
Jobs report: fewer jobs, better pay? No federal jobs data this month due to the shutdown, so …
:
More ads in more places: Mastercard edition
:
A sharp deterioration in consumers’ views of the current economic situation weighed on confidence 😬 …
:
Google and Meta Ads are saturated and automated. There is no in-platform secret sauce and the days …
:
Not sure how accurate this insight into Meta’s ad algorithm is, but it’s still helpful …
:
The key to branding and messaging in a post-AI world? Personality Average is easy to churn out at a …
:
The Year of the Splinter 🐀 continues (more of a decade, maybe an era). Relevant headlines:
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Plants need water to grow. But they also need periods without water.
Watering everyday has the same …
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Beware your metrics: Google capped search results at 10 / page. No more 100 results on a page. A lot …
:
TikTok is (reportedly) getting its green card. Oracle and friends are buying the app with ByteDance …
:
People want novelty in a familiar package. A study finds that people are more open to plant-based …
:
1… Does the visitor that landed on your homepage know what you do yet?
2…
3…
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Have a high price, high quality product? Lean into emotional ads. Have a low price, low quality …
:
Science Says a logo icon related to your offering is rated “more positively, authentic and …
:
The top 5 streaming services by watch time:
:
People want the familiar in a new way
:
Who has a say and who has a vote? We ask clients early on who has a voice and who has a vote. The …
:
I don’t know if this is good or bad news: Morgan Stanley analysts think the US economy has …
:
Jon Loomer’s Core Meta Advertising Principles for the modern era:
:
A marketing checklist that any business can use:
:
CuriousMarketers.(Book)Club: Unorthodoxy by Gil Gildner 📚
:
What people say and do are two different things. As highlighted by this post from EMARKETER The US …
:
I love this quote from Liquid Death’s chief media officer: We have a rule at Liquid Death …
:
Presented without comment from EMARKETER
:
Apple wants to release its own AI powered search integrated with Siri, calling it an “answer …
:
US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to …
:
“Right, just copyright your faults, man.” Your brand’s …
:
“Hype erodes. Quality persists.”
:
Secondhand demand is up 📈 Oh, and treasury yields don’t look great AI …
Job market is down 📉
:
Treat Every Email Like a Brand Billboard Every element (from fonts to whitespace) reinforces brand …
:
Write. Solid editing advice from Lee Kiernan, guitarist in IDLES. You can …
Remove.
Reevaluate.
:
If you’re in the business of selling to other businesses Your clients are paying you with their …
:
Finished reading: Do Recruit by Khalilah Olokunola 📚
:
Real life is impressionism. Forget the perfect paint strokes and embrace the art of life that is a …
:
Consumers are feeling a little less confident as Labor Day looms. The Consumer Confidence Index, …
:
Crafting your narrative can create an irresistible draw for some because words affect emotions, …
:
Crafting your messaging isn’t just about what you want your audience to know. It’s about what you …
:
we have decades of research in behavioral science that tells us that predicting what individuals …
:
Handy chart for your channel mix planning from EMARKETER. As always, what’s old is new again. The …
:
Your product should meet demand, not attempt to create it.
:
Are you trying to influence Culture or a culture? The scale is different. The distinction matters. …
:
Get weird! McKinsey study found that companies that prioritize creativity have 67 percent higher …
:
Nudge podcast: A surprisingly effective way to persuade (almost) anyone
:
Running sales is a short-term solution that can create long-term problems. Discounting Trains …
:
Reports of Instagram’s Death Are Greatly Exaggerated
Meta’s various apps are the closest we have the US to everything apps. The feature sets are deep …
:
Zuck’s dream of fully automated ad platform is starting to come true Meta said that nearly two …
:
When messaging your product, don’t say what’s missing. Renaming the “𝐦𝐞𝐚𝐭-𝐟𝐫𝐞𝐞 …
:
Benchmarks are useful for quick comparison and decisions.
But forget what the benchmark is or that …
:
According to Goldman Sachs research: Our estimates imply that US consumers had absorbed 22% of …
:
Conductor David Robertson has a mixtape he plays for conductors he’s teaching filled with all …
:
Taco Bell gets it 🔔 Their Distinctiveness Rule: You can change either the taste or the form, but …
:
Speak to someone’s pain and emotional state at the right moment, and you’ll have their attention. …
:
The modern consumer journey according to DemandCurve:
:
This is the first AI related “breakthrough” I can remember being attributed to Apple Apple …
:
People want to be part of the in crowd, but each person’s in crowd is different. When one or two …
:
If a session / page view lasts at least 10 seconds, it is an “engaged session” …
:
The “science” of marketing is increasingly done in the realm of algorithms. The human …
:
Got an email from Equifax today with the subject line: ⚠️ Important Update from Equifax ⚠️ It was …
:
that’s why this podcast got started, actually, was because we wanted to humanize the brand. …
:
Infinite content + copycatting + channels everywhere Is not an equation for connecting the dots—at …
:
Been a minute since I’ve done an attack vector post but it’s time to being it back:
:
Consumers have incredible bs detectors. So if you’re not being consistent with your story in …
:
Everything Is Billboards Now
Kieran Flanagan posted on LinkedIn: SEO isn’t dying. It’s evolving into TV ads. …
:
It’s (still) humans all the way down
:
👓 Al glasses gained further traction in the first half of the year, with Ray-Ban Meta more than …
:
A disciplined menu structure doesn’t limit user choice, it increases it. If someone is asking …
:
A good search experience gets someone off platform as quickly as possible. A good social experience …
:
TikTok is betting big on search ads 122 open roles tied to TikTok Search across sales, engineering, …
:
Memes, trends, virality seeking behavior. It all works a lot like making a Hollywood blockbuster: …
:
Zuckerberg isn’t just saying the quiet part out loud, he’s saying it a lot. we’re going to get to a …
:
In the garden, dig a $100 hole for a $10 plant. Gardening is a great metaphor for marketing. from …
:
Yesterday I asked if Amazon leaving Google Shopping is “temporary or a sign that the channel wasn’t …
:
The Silicon Valley Xerox machine is humming again, Instagram and TikTok want to pull a YouTube and …
:
Amazon has turned off Google Shopping (ads and free from the sound of it). Auction pressure has …
:
AI may resolve a problem with the fishermen, but it wouldn’t change what is in the pond. -Philippe …
:
It’s time to rethink our approach to email marketing. Instead of leading with campaigns, we should …
:
The nag factor (the tendency of kids to relentlessly beg their parents for purchases”) is back and …
:
This slide from Dan Frommer’s mid-year consumer trends report is a perfect example of pay …
:
The design joke is that clients always ask to make the logo bigger. But maybe they should be asking …
:
Purchases keep the lights on, but what happens after the purchase is what wins hearts and minds. …
:
Trust has always been tricky in digital marketing. Building it in a post-AI world only more so. All …
:
This is interesting In a recent update, Google has started indexing and sourcing Instagram content. …
:
The streaming wars are over, YouTube and Netflix won. On average, YouTube has an audience of seven …
:
Your best-performing ad won’t look like an ad. via CXL’s newsletter
:
Because it’s still human to human in the rush to embrace AI tools, it’s easy for marketers to …
:
Add this to the interesting pile: Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull …
:
Gary Washburn gets it, generations are garbage: I think it’s stereotypical of people putting …
:
Listening to my morning Celtics podcast when host John Karalis uses the example of leaving a party …
:
Amtrak on creating a viral messaging campaign We need to be really different and captivate … …
:
Partnerships and ad buys with prestige names confer status internally in the businesses that make …
:
The work of marketing is not the selection of suitable messages. The work is the task of engaging …
:
”By Humans, For Humans” How long until this is a positioning signal? How long until this is a signal …
:
If you can prove it in 5 seconds, don’t explain it in 20. We’re all tired of explanations …
:
The clock circus continues TikTok is reportedly developing a separate version of its app for U.S. …
:
It appears Meta’s Advantage+ Shopping Campaigns will be dead early next year. Start building your …
:
Apple is bringing in the big guns to power Siri: now with AI! OpenAI and Jony Ive are thinking …
:
Many decisions people make are part of a status game—whether explicit or implicit in the decision. …
:
What’s the difference between this flop of an Apple commercial: And this hit: …
:
CTV CPMs are down. Why? more inventory, more buyers looking for performance and a growing appetite …
:
If your advertising works, what does it say about the group of people who respond to it?
:
Don’t obsess over getting attention. Focus on earning it.
:
Remember when a big deal was made about Gen Z using Instagram and TikTok to search for places to …
:
Early indications suggest that legacy SEO tactics —such as aggressive link building, keyword …
:
Your ad/post/content isn’t just competing with the other options around it in the feed. It’s …
:
“We’ve got a bunch of great C chords! There’s gonna be some E minors and some G’s! And some cymbal …
:
Meta is growing its smart glasses lineup 🕶️ Another name brand partnership, this time geared towards …
:
Silicon Valley has agreed, smart/XR glasses are the future. The Goliaths are taking the iterative …
:
amid the race to automate, a critical truth is emerging: the brands making the most significant …
:
May was a rough month unless you could partake in the Memorial Day sale bonanza, based on my …
:
Turns out Meta is like X and LinkedIn, it doesn’t want your links in the main post. Users have …
:
Amazon 🤝 Roku Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV …
:
This Exponential View episode is worth a listen as a quick overview of the current tech inflection …
:
Jasmine Enberg gets it: people aren’t going to buy your product, tariffs or not, if they …
:
This SparkToro post that the messaging categories we emphasize to clients are really as old as …
:
If you knoll you know Sorted verses unsorted pictograms should be used strategically, depending on …
:
If you’ve been paying attention, this isn’t a surprise Using the ad tools Meta is developing, a …
:
facts don’t have any meaning unless people pay attention to them, and people pay attention to, and …
:
Marketing is messaging. And messaging is the act of setting expectations by guiding perception. This …
:
Amazon wants to be the Google Ads of CTV (potentially) moving to auction-based buying. Lower costs, …
:
OXO started as an accessibility-centric company. “Oversized” handles for easier use by arthritic …
:
The tariff situation shows why messaging matters: If these big household brands and retailers are …
:
Survey says… 41% of consumers say they want more personalized deals and offers, not simulated …
:
I misheard “monetization upheaval” (in regards to publishers in the age of AI) as the “monetization …
:
American Eagle is taking a new route to reach its Gen Z audience—through the written word. & …
:
You can use LinkedIn as a CTV ad delivery channel: Connected TV Only Campaign
Connected TV video ad …
:
How confident are you in your product that you’d talk positively about your competitors’ products in …
:
Brands are micro-cultures &, as Eliot Peper says Culture is a collective project in which we …
:
Your brand isn’t in the pixels, it’s in the work you put in to build it and co-create a reputation …
:
More ads in more places: Discord edition Discord has begun rolling out In-Game Rewards — branded …
:
Drop the look, keep the voice. High-performing brands have shifted to voiceover-first UGC, Ads that …
:
Tracking a submit button click is not the same as tracking the submission. Measure the action you …
:
What Google announced at I/O that you might want to know about
(hint: it rhymes with “hey why”)
:
Lots of people focus on getting attention. Stopping the scroll.
Perfecting the hook.
Pausing the …
:
Loomer on Lead Forms
Jon Loomer has been writing a lot about Meta Instant Forms lately, so here’s a round up of …
:
Ad targeting is no longer what you think it is Changing who performs the action is rarely about …
:
How will marketers react to uncertainty (thanks tariffs!)? According to EMARKETERS Zach Goldner: I …
:
Could be handy when working out potential audience size
:
Sometimes you just need to acknowledge the state of reality and keep things simple
:
It’s not just about delivering the right message to the right person. It’s about …
:
Some Google updates you might have missed earlier this year: Exclude age groups from shopping …
:
If you’re using link click optimization on Meta ads, you’re doing it wrong.
:
Louis Grenier & co shared some great nuggets on a fun CXL webinar earlier this week: …
:
What memorable message is your marketing leaving? Is it easy to remember? Does it focus on the …
:
The Art of the Deal author and Big Daddy Xi continue their game of tariff checkers with a new round …
:
Could Google’s best anti-trust defense be to play up its coming irrelevance? Apple SVP of …
:
Charlie Day with the advice all marketers need to hear: A good campaign probably has a little bit …
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You can set brand guidelines in Meta Ads Manager to help steer / personalize the AI to your brand …
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Tears for Fears shows songwriting is just like making ads You get a great title, it’s half the …
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The indicators are fine, the vibes are bad A fair amount of US economic hard data — like consumer …
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Audio on! “That move led to a spike in branded search, stronger revenue, and better margins, even …
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About that pull forward…again Behind the 0.3% contraction in GDP [in Q1] were numbers …
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Again, about that pull forward… From The Daily Upside: To prepare for a slowdown of global …
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It’s a little paradoxical, but good ads simultaneously tell us two things: (1) you …
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While I expect the tariff strong arm to be walked back to some degree, predicting anything right now …
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What’s the scrappy / DIY version of that big, expensive campaign idea?
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If it can be easily scaled, it can be easily copied. What’s something you’re willing to work harder …
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Escape the Feed
When I’m interviewing someone or talking to someone looking to break into marketing, I always …
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Do you need to do the whole thing? Or can you just do the part you’re particularly good at as …
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People feel increased prices long before potential reshoring employment shifts from tariffs, these 3 …
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Eventually all large platforms become commerce platforms When ChatGPT users search for products, …
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Perplexity wants to be Google, but based in AI vs. traditional search. From TechCrunch: “That’s …
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The easiest job in marketing is to give people what they’re telling you they want. And sometimes …
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Each individual is a heliocentric universe in which they are the sun. When it comes to your …
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Right human
Right message
Right time
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Do something expensive to increase the perceived value of your thing. via Nudge
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This highlights the difference between “creative” as a noun and “creative” as an adjective. A …
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It’s no so much the tariffs themselves (though they’re certainly not helping, especially …
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From Meta: we are expanding ads in Threads to all eligible advertisers globally, as well as access …
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Here’s how the DOJ & friends want Google to break up its search monopoly:
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Have a podcast and not seeing much growth? Try these tips from Grow the Show: Completion rate < …
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The behavior change Manton outlines here is one I find myself mirroring I’m now asking AI for …
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The point isn’t going viral. Unless your business is monetizing the hamster wheel.
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Social media is a discovery > demand creation channel. In a fragmented QVC / infomercial kind of …
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Good marketing happens when the narrative a brand tells about itself aligns with the narrative …
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Rodney Brooks predicts a potential future for genAI LLMs that can explain which data led to what …
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It’s not always our expectation of success that’s proven wrong, it’s our expectation of timeframe …
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About that pull forward induced analysis trap… From The Fed: Import growth was strong …
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Some good news buried in all the tariff whiplash The CPI dropped 0.1% in March (gas dropped 6.3%) …
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My own personal Siri? Apple Inc. will begin analyzing data on customers’ devices in a bid to …
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The hits keep on coming for Google Google created an illegal monopoly in the online advertising …
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The China tariffs are changing the ecommerce landscape in the US as the major players grapple with …
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The tea leaves are still swirling, but early reads aren’t great, Bob A February survey of ad …
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There’s a potential analysis trap brewing as businesses see decent sales / revenue performance …
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Embrace the boring stuff. Internally, people usually want to do the flashy, exciting stuff. But …
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Maslowvian marketing “Human beings,” writes [Drew Eric] Whitman, “are biologically programmed with …
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Trust boosts purchase potential. And transparency boosts trust.
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Buyers are willing to pay more for things sellers are willing to charge less for. Why? Because the …
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It’s not the magnitude, it’s the trend. For the first time since 2015, Google’s global share of the …
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Consumer sentiment isn’t great, Bob. According to the Behind the Numbers podcast the animal spirits …
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BeReal That’s right, the drop everything and take a pic app snagged …
brought to you by BetterHelp
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Meta is adding a deluxe version of its smart glasses this year, likely trying to keep its lead. …
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So…what is the tariff rate on China now? I shared 125%, but I’ve also seen 110% and 145%. Seems like …
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Had a great time @ Grok Conf (unrelated to the AI model) Some of my notes from the various talks: …
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This is true for more than concert tickets They have to believe that when they expend a tremendous …
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Google will start using “Landing Page Screenshots for Video Ads for Demand Gen …
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About those tariffs, they’re on hold. For now. Kind of. For 90 days, it’ll be 10% on …
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When thinking about the assets you’re going to create as part of your marketing mix—whether …
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Is playlist design the new branding exercise? a new study, researchers found that when background …
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Google Merchant Center now uses your marketing email content “in places across Google such as …
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Consumers are sophisticated, they know when they’re being marketed and sold to. Even though …
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We should all strive to approach our work with this belief from Khalilah Olokunola Today I …
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Every little thing it does is magic, because… It reduces decision friction. Or, as Why We Buy …
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Based on my kids, real-time generative AI produced entertainment should be the preferred medium for …
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We talk about this with clients a lot, and currently have a company thinking about switching to us …
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It’s hard for people to imagine, sometimes, something that hasn’t happened yet. So many things that …
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It’s not brand OR performance marketing.
It’s brand AND performance marketing.
Only …
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You have to be authentic to who you are as a brand, otherwise you’re not going to win, and …
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Let the trade war begin The White House announced" a 10% tariff “on all imports from all …
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Creative analysis and optimization is top of mind for me right now, so I really like this flowchart …
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More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as …
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If you’re always thinking about your audience and how they’re going to feel when they experience …
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Shane Parrish shares the root of good marketing and brand building (though I think he was just …
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An HBR article shares the findings of an ecommerce pricing study undertaken using A/B testing. One …
: Sunday Paper: Is It Better To Have Many Short Impressions, Or A Few Long Ones – What Science Says About Advertising Length And Frequency The optimal length for typical video ads is around 10 seconds, while atypical ads may require 20 to …
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Availability trumps loyalty. From David Gottlieb on the Behind the Numbers podcast: In our specific …
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The art of the offer from Kay Allison via Rusty Blazenhoff: How to craft an offer. And, as it turns …
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[A business] is defined by the want the customer satisfies when she buys a product or service. To …
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TechCrunch shares that a social media tester found: a “Write with Meta AI” prompt on Instagram that …
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Hook. Story. Close.
The DO Lectures sent an email last year that I keep coming back to about a framework for writing …
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YouTube Shorts are commonly viewed as a vehicle for clips to function as marketing / awareness tools …
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According to Semafor: [YouTube] is currently developing a feature that would allow host-read ads to …
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🚨 Annotations are back in Google Analytics! 🎉
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On consumer modes: People respond far better, purchase more often, and remain more loyal when …
: Trump’s trade policies may lead to significant price increases for consumers, affecting both …
: Trump’s trade policies may lead to significant price increases for consumers, affecting both …
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Structured Serendipity the promise of consistent, reliable delight Consistent, reliable delivery of …
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You can now use company lists and retargeting lists to build LinkedIn Predictive Audiences. Full …
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So as your building your thing, refining your process, engaging your audience…How much has to be …
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Property incentivizes us.
Prices guide us.
Profits lure us to new changes and losses discipline us. …
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Part of the abstract from the paper The Rank Length Effect: The same ranked items elicit more …
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A business enterprise has two basic functions: marketing and innovation -Peter Drucker
: CuriousMarketers.(Book)Club: $100M Offers Made Easy Ben Preston’s “100M Offers Made Easy” provides an overview of creating …
: A Tariffs Headline Roundup Concerns are rising about a potential U.S. economic slowdown due to consumer spending shifts and the …
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Marketing is the act making a promise—or a series of promises. Good marketing delivers on that …
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A slew of earnings reports last week from the consumer discretionary sector raised the specter of …
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Word of mouth is always the best marketing…but after your first impression doesn’t go as planned, …
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I love this ad Not because it’s especially good or cool. Because instead of …
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The Anti-Instagramable Taco Shop
Grabbed tacos with some coworkers last week from a restaurant that opened in an old UPS Store space. …
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More findings from Podscribe’s recent podcast performance report:
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New study sheds light on the role of sound and music in gendered toy marketing commercials aimed at …
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Zig to your competitors’ zag and have much success. contrarian investment funds far …
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People love free samples. Is the marketing opportunity of the future free tastes? Novel technology …
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Smaller is better. At least when it comes to podcasts for ad performance. Smaller podcasts …
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The Content Quality Cliff
I like this Quality Cliff model from Animalz. A baseline of quality is needed for any piece of …
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Get Your Freq On
Ad frequency is a common consideration for advertisers (this being the number of times a person is …
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Are you going to get out of the way and stop making things that are about you and instead start …
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At Blue Ion, we’re big into help brands uncover, articulate, and share their mission, vision, and …
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Meta changed the default inventory filter setting to allow ads to deliver alongside all content: …
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Is SEO for AI all about vectors? Instead of relying on exact keyword matches, search engines now …
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YouTube is making changes to avoid the most annoying ad placement occurrence on the platform, a …
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As a follow up to my post about Alexa+, this is the inflection moment for voice assistants. Adding …
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GenAI as customer lock in Alexa Plus is $19.99 per month on its own or free for Amazon Prime …
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Promotions and sales are a lever. But if pulled too often they become your brand. (See: JCPenny) …
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The 2024 holiday shopping season proved splintering is still the trend. One other thing that I saw …
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Brand vs. Performance marketing? Trick question. Brand equity is the foundation—it’s Job #1 for any …
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Advice from the guy behind the Gorillaz videos, Pete Candeland: You always try to build …
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Research has shown that rhymes are more memorable. But I much prefer this way of saying it from the …
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From MediaDailyNews: Search Ads Slide As A Way To Reach Consumers Not a new trend—and likely even …
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One of the 9 F’s of Attention is Future Me. Purchasing is an act of aspiration. Buying a future …
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Amazon is running a beta called shop brand sites directly, which surfaces results for brands not …
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The Walmart index is…unclear The mega-retailer forecasts lower growth this year, saying: “We …
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Retro is an evergreen trend, thanks to the One Song podcast I now have a benchmark for what that …
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Microsoft’s Clarity is an under discussed part of the analytics toolkit (who doesn’t like free …
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There’s no use in being a lesser version of Lego. This is not just about Lego. via Behind the …
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Beware “not”
Soon after being exposed to a message, people forget whether or not there was a “not” in it. Meaning …
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EMARKETER with more good research, as usual. the most intrusive ads and the least likely to be …
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Marketers are bystanders. In the words of Peter Drucker: The bystander sees things neither actor …
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From the Don’t Say Content ladies: There’s nothing to fell when it’s mass produced Remember when …
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The 9 F's of Attention
The digitally-mediated world today is a competition for attention. Attention being the currency …
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Brand value. Brand equity. Brand strength. All fancy words for how much customers care. Or, as Seth …
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The second Good Life 2030 report highlights that what’s missing in our age of comfort and …
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Some interesting findings from a study comparing Google Search to chatbot traffic (caveat: chatbot …
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Drew Hanlen is an NBA trainer for some of the world’s most elite players, his approach to writing …
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Boring is the default—fight it What ideas are not boring and worth trying? Ones that scare you to …
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Building on this post, I like the point made at the end of the episode. The experiences are …
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Sam’s Club has overtaken cult favorite Costco. At least when it comes to happy customers. It’s done …
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we didn’t ban noisy aircraft we banned supersonic aircraft Incentives matter and words matter. …
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TV is now the primary device for YouTube viewing in the US. and according to Nielsen, YouTube has …
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As Seth said: Discovery doesn’t just happen in the online store’s search box. I would go further …
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Anthropic released the Anthropic Economic Index The Anthropic Economic Index aims to understand …
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All advertising is unwanted, so if you’re going to crash the party, bring some champagne. -Bob …
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Like IBM, Oracle, and Sun before it, Apple seems at risk of moving from innovator to …
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Is this the dawn of cheap AI?
DeepSeek was just the beginning 🤖 AI researchers at Stanford and the University of Washington were …
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There exists in such a case a certain institution or law; let us say, for the …
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Amazon is ramping up to release its gen-AI powered Alexa (unless it gets delayed again). Pricing …
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You get personalities out of the shop and all that’s left is the retail experience. You need the …
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Life gets better as you replace transactions with relationships. -Kevin Kelly So do brands and …
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Here is my summary of a 1-Minute summary of a massive social media trends study for 2025.
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How much of the resilient consumer spending trend is due to buying before Trump’s Trade War …
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This ad read (not ad, just read) is great. You can hear the bit of a laugh after the reality TV line …
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Jan Swafford: The ability of a machine to do or outdo something humans do is interesting once at …
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Marketers are privileged indeed to make promises. Why make promises you know you can’t keep? -Seth …
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These definitions from Robin Sloan are helpful: An accurate definition of “influencer” is: a …
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Give them pleasure—the same pleasure they have when they wake up from a nightmare. -Alfred …
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Work can only be universal if it is rooted in a part of its creator which is most privately and …
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Does Meta have its long-desired hardware platform? Or at least the start of it? It’s extended the …
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Doing business on the internet is about convincing people you don’t know that you have …
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I love this. It’s ridiculous. And it works because it’s ridiculous. It’s so over the top that it’s …
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The best businesses understand and embed themselves into the lifestyles and self-conceptions of …
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This quote from The Daily Upside doesn’t surprise me: Sales of new homes picked up …
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In the theatre the audience want to be surprised—but by things they expect. -Tristan Bernard And …
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I love a good hierarchy / process workflow for uncovering the core cause of ad performance swings, …
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No rate change from The Fed this month as the committee waits to see what exactly is going to happen …
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Proof that the linear marketing funnel is a dinosaur The average American spends over 3 hours …
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Creating a digital ad strategy is a balancing act of:
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“Authenticity” is mentioned a lot when it comes to content. This can be a weird word for …
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Great work finds emotions, stories and possibility. Great work invents new boxes. The Yellow Brick …
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Is your brand a noun or a verb? A mirror or a window? A mission statement on the wall or values in …
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Can you turn the wait into an experience?
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Change is the only thing you can rely on in digital marketing. Banner ads and social media …
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Businesses fail either because they leave their customers, or because their customers leave them …
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TikTok is back but I don’t see it in the Apple App Store. Basically the original idea of how the ban …
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In The Race to Replace The Clock, Instagram followed YouTube’s lead, increasing Reels length to 3 …
:
From Bloomberg: Supreme Court Upholds Law That Threatens US TikTok Ban I wrote a lot of words about …
:
the organizing principle of digital advertising, which is the individual consumer. What Facebook — …
:
[YouTube] has officially begun rolling out three-minute Shorts to all users any vertical or square …
:
2025: rise of the smartglasses?
Halliday Glasses have boarded the smart spectacles hype train, …
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Soliddd’s scientifically formulated and user-tested virtual reality smartglasses are lightweight …
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Rory Sutherland with a truth bomb: People don’t necessarily know what they want. Economists …
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We’re about a week out from a potential TikTok ban taking effect in the US and it seems like there’s …
:
NBC News—part of the network that was home to late night hosts from Johnny Carson to David …
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Amazon’s retail business is basically just an R&D lab for the company’s real business: being a …
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Unpacked an order with multiple items and noticed each one had been checked off by hand on the …
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I think both brands and work relationships—with employers, coworkers, peers, clients, customers, …
:
The markets are betting on inflation not just being so 2024. the US government’s monthly auction of …
:
This is a good reminder from this year’s Seth Godin daily calendar, curated and illustrated by …
:
From the abstract of the paper Do Influencers Influence? A Meta-Analytic Comparison of Celebrities …
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You can obsess about your customers or you can obsess about your competition. Both work, but of …
:
This post on social doubt has a great nugget to use in your messaging: define who your product …
:
Google Ads in 2025
One of Google’s ad leads (title is ridiculous) sat down for an interview with MediaPost with some …
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Reality: Niche …
Misconception: Brands should be casting a wide net when marketing
:
Inspired by Seth Godin’s post: “Does it work?”
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After Gemini said it couldn’t write marketing content, I asked ChatGPT. Here’s what it …
:
2025: The Year of AR?
Sources told the Financial Times that Meta is planning to expand its partnership with Ray-Ban to …
:
Gemini Won't Write Your Marketing Content For You
As part of an experiment, I pasted a recent LinkedIn post of mine into Gemini and asked it to: …
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From Platformer’s 2025 predictions: Everyone copies Meta Ray-Bans. The other tech giants come …
:
You can look at products and you can tell whether they have soul or not. When you’re building a …
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If a customer relationship is viewed as a relationship (novel, I know)… Focusing on the transaction …
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Here’s Seth Godin on the podcast tour to support his book launch: The conversation is the product, …
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Meta now sets 1-day engaged-view by default in a campaign’s attribution setting. Jon Loomer also …
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From The rise and fall of rationality in language 📝 All in all, our results suggest that over the …
:
A classic from Tim Harford: Buy a coal mine, drive a gas guzzler, and other uses of reverse logic …
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2 quotes that seem contradictory but are complimentary. One from Tyler: So please develop a better …
:
Semiconductorctor and data center infrastructure expert Dylan Patel shared this handy heuristic on …
:
I don’t understand this one Google is testing a feature that allows the same advertiser to appear …
:
Google has added Brand Guidelines to Performance Max campaigns. A fancy name for moving business …
:
From David Perell: This is the power of symbolism: with one strong, vivid image, you can …
:
Humanity needs stories. People lead their individual life as a story. One of the reasons you need …
:
-Dan B. Nelken in A Self-Help Guide for Copywriters by Dan B …
“Get curious. Childlike curious.”
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😎😎😎 Meta plans to add displays to its Ray-Ban smart glasses as soon as next year, as the US tech …
:
Is modern Apple an innovation company or an iteration company? From Bloomberg: In typical Apple …
:
Kyla Scanlon on Social Video
Tyler Cowen asked Kyla Scanlon (economics communicator/educator) about TikTok, Reels, and social …
:
I’m far from a meme expert, but this from Seb Joseph makes sense: Whether it’s a visual gag, an …
:
from @Manton: I support the mad king take any other potential feature and run it through the …
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COWEN: I don’t know. There are still democratic incentives in the system. I think …
:
The core intuition is simply that you should be asking more questions.
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What great marketers actually do is create the conditions for the community to change and grow in …
:
Economics views homo sapiens as rational animals (probably my primary beef with the topic of my …
:
The IAB has put together a handy podcast ad example gallery. Could be especially useful when talking …
:
Personal consumption expenditure index drop day: From the preceding month, the PCE price index for …
:
2024 saw the streaming TV ad market start to look a lot more digital and less like traditional TV, …
:
Gabe the Bass Player with yet another great post. (Music is a great place to look for marketing …
:
First Microsoft Ads, now Google Ads: audiences based on interactions with your results and ads on …
:
Meta is forecast to continue its shift to being an Instagram company in the near term:
:
Another Fed meeting, another fed rate cut In support of its goals, the Committee decided to lower …
:
-a client The best way to approach planning and performance …“I have no ego in this.”
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Are you filtering through the fluff?
Or fluffing up the filter?
:
I just concluded a prez to the Blue Ion crew by saying that smart/AR glasses are the next consumer …
:
As for the promisor…it’s exciting to make the promise. You get to look cool and powerful and …
:
The headline: Google To Have More Core Updates, More Often Details are thin, but this slide from the …
:
Will mobile game ads be wired in 2025? So far AppLovin has the magic 8 ball saying Outlook Good 🎱 …
:
The appeal of late night show hosts was (and still is) their mix of personality and taste. Makes …
:
Third-party cookies are a tool, not a strategy. They influence how marketing is delivered and …
:
How to Make a Video According to TikTok (Shop)
First Meta, then LinkedIn, now video making tips from TikTok (Shop). You have …You Gotta Have a Hook
:
Inflation is sticking around. From the BLS: The Consumer Price Index for All Urban Consumers …
:
Everyone’s coming for Meta 😎 Solos challenges Meta’s Ray-Bans with $299 ChatGPT smart glasses …
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4 tactics from CMOs on maintaining a healthy marketing funnel in tough times
:
As the name of this blog might suggest, I’m big on curiosity.
“It’s lo-fi chill electronic …
:
Advertising accounted for 9% of Amazon’s revenue in Q3 (up 19% from Q2). That’s compared …
:
Your creative is more important than your targeting.
:
From the Bureau of Labor Statistics: Total nonfarm payroll employment rose by 227,000 in November, …
:
The simplest law of pricing
The price paid will always be less than the value it creates for the …
:
A good economic rebuttal to some of the requested punishments in the Google anti-trust case. …
:
“But, our server is FIVE times slower. There is no silver bullet that is going to fix that. We’re …
:
‘Immediately recognizable’ is the key. What do you have that is?
:
To expand on the approach of peak media, the peak was probably 2023. People worldwide spent less …
:
The status quo, relative to alternatives, likely will get worse as the pace of innovation …
:
Google may not be killing off cookies, but it is ramping up first-party data features for marketers. …
:
To add subtlety is to spend extra time, energy and money on an aspect of the project that (by …
:
Abstract for the paper Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their …
:
Despite fears of skittishness, US consumers poured a record amount of cash into online retail on …
:
The whole podcast linked to here is worth listening to, if only to hear a true infovore’s approach …
:
Tyler Cowen’s core principles of economics:
:
you create the conditions for people to do the things they’ve always wanted to do Seth Godin on …
:
Forrester has made its 2025 predictions 🔮 In: “Brand smart” embracing …
Out: Brand safety
:
Welcome to the totally predictable ad market circus Rather than normalcy, we’re finding huge …
:
Beware negative social proof. a.k.a. the “well, if everyone else is doing it…” effect Definition = …
:
It’s easy to focus on winning but I think have to focus more on how not to lose than you do on how …
:
It’s looking like inflation is back on the bingo card for 2025.
Using our rule of thumb that …
:
Interesting to see Google continue to shift features into the third-party realm. This time, …
:
Plenty of pixels have been spilled discussing the Jaguar rebrand, but this post is worth checking …
:
Foursquare is open sourcing its locations database. a foundational open data set, Foursquare Open …
:
You can no longer follow hashtags on Instagram. Which is not something I particularly care about, …
:
"What's ChatGPT's share of search?"
Very tough to answer. But, if we assume:
- Every LLM prompt is a …
:
Reddit traffic is exploding thanks to its recent licensing deal with Google. And some of those …
:
From Seth: stories are the basic building block of culture & Stories that resonate are the …
:
Why is Spotify a video platform now?
the reason why there's this big video push is because it's …
:
The headline: OpenAI is thinking about making its own browser Not a surprise. They’re also …
:
The game of “take control, give control” continues, this time with Meta giving …
:
Regulators have submitted their Google punishment wishlist to the judge, and it rivals many a kid’s …
:
The good news: While the election was surely a distraction, US consumer spending continues to be …
:
I like this idea, just might steal it 6. Native Font Psychology
Using platform-native fonts like …
:
We’ve started to see performance bounce back for our clients most in danger of a …
:
Google Analytics 4 adds benchmarking data reference metrics that help you compare your business …
:
Google’s getting ready for shopping szn Google Lens can quickly show you product …Google Lens
:
Samsung and Google are working on smart glasses to rival Meta’s Ray Bans to be released late …
:
Pew Research has released the latest update to its data set on US adult social media usage. The …
:
A survey says trio
A study by Harvard Business Review found that 95% of purchasing decisions are …
:
[Trump] wants tariffs on imports and intends to shrink the labor pool by reducing migration, both …
:
The study found that companies that relied heavily on social ads weren’t getting their full money’s …
:
Thoughts on building a media network from the NBA Front Office Show that’s also great brand building …
:
Why I think 11/6 was a release valve
⚡️ A question is now an answer, attention is freed up, and ad auction pressure is relieved. As I …
:
Some insight on Pinterest Performance+ bidding for shopping campaigns:
:
Nike: A Cautionary Tale
But a strong brand can also …
:
Meta is all about Reels, but video is the hardest asset type to produce (I’d accept the …
:
I posted on LinkedIn to “pay attention to the details.” Called it a note to self, maybe should have …
:
Customer service is a chance to create delight and impact. It can amplify or undermine the …
:
According to EMARKETER, we’re almost at peak media with “a plateauing of consumption in the 11 media …
:
Turns out Meta has a hidden quality score for ads. According to my Meta rep (who can’t see the …
:
I ended my post on lessons from Dropout with: Trying to do what the industry heavyweight(s) does …
:
consumer confidence fell unexpectedly mid-October What could have caused that 🤔 Fall 2024: the …
:
Seth builds on this sentiment in this great podcast strategy walkthrough. There are 4 decisions you …
:
Choose your customers, choose your future
:
Apple continues its services push:
Any verified business can now create a consistent brand and …
:
data shows consumers remember and engage with emotionally-resonant ads.
:
Google giving us more control?
With brand guidelines, you can control how your brand is represented …
:
Bloomberg: Baidu Readies AI Smart Glasses to Rival Meta’s Ray-Bans Meta’s are becoming computers …
:
Turn On, Tune In, Dropout: Business Lessons from College(Humor)
Sam Reich, CEO of Dropout (formerly CollegeHumor), sat down with Fast Company to talk about the …
:
Pinterest Pushing Further Into Social Commerce
Talked with my Pinterest Ads rep today and got some more insight on a couple commerce features in …
:
The Federal Reserve has dropped the fed rate target another 1/4 point (0.25%), putting it in the …
:
CapCut has launched Commerce Pro, an AI-powered rapid asset creation studio.
:
It seems Google is testing adding if there was a change to that score because of "competitive …
:
Now you can ignore everything I put in the big election spending post from yesterday.
We will pause …
:
Apple Inc. is exploring a push into smart glasses with an internal study of products currently …
:
Election Campaign Spending Crowds Out Your Messaging
I’ve been harping about election campaign spending and its impact on marketing expectations …
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How the election outcome could impact how you make marketing decisions in the years to come. …
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audio makes up 31% of media activity consumption in the U.S. in 2021, but only received 8.8% of the …
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But one day you’ll be the last person writing words on the web and wonder where everyone went.
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Perplexity (AI) is adding to its competition with Google (and most major tech platforms), trying to …
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My team is probably tired of hearing me talk about this stuff, but context is important. Especially …
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Trick-or-Treating With Ad Platform Announcements from October
Performance Max and Standard Shopping ads will now compete head-to-head in the auction …From Google:
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Some of your ads feel more expensive lately? This might be why: The Harris campaign has instead …
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This post from Jyll is a must read for any paid account manager. As it turns out, when we only show …
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Meta is developing its AI search engine (and apparently has the “most-used AI assistant in the …
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We always tell clients that what they think is boring is probably what they need to talk about the …
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Meta is developing an AI search engine, to be embedded in its Meta AI chatbot. The company has …
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Meta’s plan for growth among younger demos: Surface content like an …
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More than 40% of leading brands secure 10% plus of their annual e-commerce revenue from holiday …
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Been doing this thing with TV ads lately where I unmute for the last second or, at most, two …
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Some homework from Steven Soderbergh: Just looking at something and going, I like that, and then …
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Everything is TV Now
Last year the flip happened, people spent more time on TikTok than watching TV.
There was an …
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Small improvements in our systems translate into large improvements to the customer experience. …
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cranes are a proxy for construction and infrastructure investment. Since both are closely and …
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I might start including this in all analytics reports and dashboards. via XKCD
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U.S. Media Reactions Report finds people overall are being more receptive toward advertising. …
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The most surprising thing I found about business was the large concern for finance and low concern …
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What sticks out attracts attention. Which is kind of the point. Don’t smooth the edges of your …
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This is handy Here is a quick look at the differences in post life on some of the major platforms: …
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Ben Thompson on Meta: Market = time & attention Differentiation = horizontal services that …
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The Chick-fil-A Play app will launch on Nov. 18 and will feature a variety of content, including …
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The differences between the most and least productive companies can be startlingly high. By …
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I’m always looking for ways to do keyword research “better,” so I like this A …
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If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can …
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From Forked Lightning: the U.S. economy added 19 million total jobs between 2013 and 2023 but lost …
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This quote from Ben Thompson triggered a thought distinct nation-states, with their own languages. …
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In line with people “adding luxury and indulgence around the margins,” the self-gifting trend is …
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Survey says…
69% of consumers worldwide say email is their preferred communication channel …
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If you don’t schedule time for maintenance, your equipment will do it for you. -Deb Chachra via A …
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Video is the most compelling form of content: 63% of B2B buyers say that short-form social video …
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When you are running prospecting ads at a large scale, you often need to “over explain” the …
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Fun listen about Formula 1 as a brand and it’s accidental rise in popularity. Pandemic + Netflix doc …
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We study the macroeconomic implications of narratives, defined as beliefs about the economy that …
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Imagine this but in a pair of glasses like Meta’s Orion: The future of watching football is here 🤯 …
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Glamming up a robot risks overpromising what the robot as a product can actually do. That …
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This post combines two things I like: Dracula and AI.
as a rule of thumb, in most companies if one …
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AI will turbocharge contextual capabilities, and the most important piece of content these days is …
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How to Make a Video According to LinkedIn
Every platform is a video platform these days (at least that’s what it feels like). That …
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Meta is working on “New Brand [Safety &] Suitability Controls”. The big one I know …
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B2B advertisers are increasingly turning to social to spread the word. Unsurprisingly, LinkedIn is …
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When a potential customer visits your site, they aren’t trying to talk themselves out of …
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“After years of post-pandemic revenge spending, consumers are becoming more prudent as they face …
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Ads With Positive Words Get More Clicks
We find that experiencing positive emotion at the outset of an online product search primes …
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Learn from the Magic Castle Hotel, LA.
(I LOVE this story the Do Lectures shared in their email newsletter, in partnership with Hiut Denim …
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Ryan Holiday writes about the spectacle: it captures attention, sparks curiosity, and draws people …
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Survey says…
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Search Ads Campaign enables sophisticated keyword-based ads which specifically target TikTok's …
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I like this idea from the Alt Marketing School newsletter: Create an Objection Smasher page or post …
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The marketing trend of 2024: In: AI (& context) Early this year this was based on …
Out: Control
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Our culture leans toward the idea that we should intervene and that our results should be visible. …
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a VR headset is about withdrawing from interactions, whereas augmented reality is obviously about …
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My major design goal here was…I wanted to push controls, as much as possible, down the screen. So I …
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that’s really the single core question about the future of Generative AI - is this a new general …
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I think most companies fear that they don’t have enough of a young person’s perspective. …
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The manager looks at him and says, “HA! You think I am in the music business? No. I’m in the Iron …
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Meta just casually announced an AI-powered AR glasses prototype. Ambient computing accelerates.
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Word spreads because taste aligns…not because of wild interruption.
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Adobe’s holiday shopping predictions are in: major discounts this season–up to 30% off listed …
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This. If you try to be for everyone, you end up being for no one. Or, as Vonnegut said, “if you …
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Meta reportedly rolled out an ad algorithm update in August. It caused a lot of volatility, but …
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We’ve been preparing all our clients for this:
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Minimum Viable Website: A Thought Exercise
If your website had to fit entirely on a phone screen—only one page, no scrolling, no links—what …
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Thinking about God promotes greater acceptance of Artificial intelligence (AI)-based …
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Roku announced a self-serve ad platform which include two ad types I want to test: Action Ads: …
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YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong …
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85% of registered voters surveyed trust podcasts more than any other news and information source, …
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Social Savannah’s top… Black Friday strategies / hooks for Meta:
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Another check in the fun fall for marketers checklist:
In light of the progress on inflation and …
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A client wanted some guidance on keywords to use in their social content to help reach their …
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Meta wants your holiday ad dollars, so it’s rolled out:
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Posts with a lot of comments look to be more heavily weighted when it comes to what shows up in …
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This list of trajectories for future festivals includes some good potential trajectories for brands …
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I work with a lot of real estate clients at Blue Ion, so I think a lot about how the market may …
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Aim to be effective, but unpredictable. That is, you want to act in a way that AIs have trouble …
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6 seconds is the magic number for all kinds of content these days.
The average site visitor …
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A good place to find new customers is by looking for already established things that you are …
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New toy alert
Generative AI search engine Perplexity said it will launch ads in Q4 …
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“newstalgia”—a desire for familiarity combined with novelty
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Always design a thing by considering it in its next larger context – a chair in a room, a room in a …
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And so, Swift has put up something of a door: access to her costs fans at least $12.99. Here’s the …
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Despite Apple’s long lead, Spotify Technology SA. and Alphabet Inc.’s YouTube have …
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Brands can help combat this general fatigue with campaigns centered around solving a problem in an …
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What?! The goldfish brain is evolving! Engagement on longer short-form video is increasing across …
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Google Is A Monopolist? Part 2
Google and the Justice Department are set for a rematch of sorts on …
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SEO approach for blog content from David CH of SaaSPad.co (YouTube link): Write like ChatGPT Not …
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This Fall Will Be Fun For Marketers: Part 3 2024 is projected to be a record-breaking year, …
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If you ask a co-worker to do some research for you, you probably aren’t worried they’ll fabricate …
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Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when …
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Snapchat will soon start “experimenting” with placing sponsored messages next to chat threads from …
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According to LibSyn, podcast ad CPMs are: :30 second = $18 Which means, on average, …
:60 second = $25
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🔮 AI-powered voice assistants accessible in cars will boost audio ad performance.
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Low-income consumers feeling a pinch in the economy are leading to lower-than-expected sales for …
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YouTube became the first streaming platform ever to exceed 10% of total TV usage in July.
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Growth hacking is just that—hacks, tricks, shortcuts. It’s like lighter fluid. There’s a …
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95% of consumers are likely …
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This Fall Will Be Fun For Marketers: Part 2 67% of consumers are anticipating marketing fatigue by …
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What are your expectations of the circus?
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Sales and marketing are not just a tax you pay for not having a great product or great service. …
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Every interaction with a customer is an exchange of trust. You’re either banking trust or …
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“The time has come for policy to adjust,” Fed Chair Jerome H. Powell said Friday, in his most …
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Chick-Fil-A is reportedly cooking up a family-friendly streaming service I don’t understand …
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Apparently that “unknown” age range in Google Ads is mostly teenagers and younger users.
Google …
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Apple Podcasts can now be streamed from the web. Apple announced on Monday that its Apple Podcasts …
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New learnings from The Meta Rep™: If you pause a campaign / ad set / ad, you have 7 days to turn it …
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said Meta CEO Mark Zuckerberg on a call discussing the results with investors. “Over the long …
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A new study reveals the promise and limitations of interactive TV advertising. The key findings:
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The best way to provide value to your stakeholders is to provide value to your customers. Notice …
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People may be spending less time on Facebook (just the blue app, not Instagram), but it certainly …
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This is an excellent guide to Meta’s Audience Segments powering Advantage+ Shopping Campaigns (ASCs) …
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YouTube is a powerhouse but also still somehow underrated as a marketing channel (video is the …
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Turns out Meta is removing detailed targeting exclusions and the leaked announcement wasn’t a bug, …
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Sounds like clickbait: an idea so wild it just might work!
The idea is that the US would require …
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This vibes with what I’ve been seeing in reporting
Intent is building, evidenced by improved …
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As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities …
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Google wanted advertisers to turn everything over to the algorithms with Performance Max, …
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I love this from Sidekick Books: Award-winning publisher of hybrid and experimental multi-author …
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So what keeps us going?
For some, it’s fear.
But for most of us, it’s belief in our actions.
And that …
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US mortgage rates plummeted this week after weaker-than-expected employment data raised …
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Last month, the price of a USPS stamp increased 5 cents to 73 cents. A change that may further …
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More Meta insights from my (really good) rep. Advantage+ Shopping Campaigns can handle up to 150 …
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How do you set a budget for Advantage+ Shopping Campaigns? According to my (really good) Meta rep, …
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Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of …
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Originally mentioned back in May, Apple is leaning in to Safari being the anti-Chrome.
Safari is …
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A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search …
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This should be fun (absolutely click through for the animated visual at the very least)
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Great communities thrive on repeatability. The rituals, the culture, the gatherings, and the …
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This from earlier provides a good reminder
These strike me as great questions to ask from the POV …
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Stanislavsky taught his acting students to ask three questions of their characters in any scene: …
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From Apple: Apple Maps on the web is available in public beta, allowing users around the world to …
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Google has pulled the plug on pulling the plug on third-party cookies in Chrome. It seems they …
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Now your products don’t have to be in Walmart for your ads to be there. The retail giant said …
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pay much greater attention to your style, the visuals, the story they tell. Remember: images …
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IKEA and Home Depot have Halloween decor featured on their home pages. Just heard a grocery store …
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Do the same thing as everyone else and get worse results. via Seth Godin’s daily calendar
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Research from Ariyh shows that native ads may have great click rates, but that traffic doesn’t stick …
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From Tom Asacker: Ask them if your organization, your culture, is producing the results it is …
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Similar to Google: Microsoft Ads is rolling out a new feature called “brand lists” for Performance …
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If you’re having different kinds of conversations in the same moment, it’s really, really hard to …
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🚨 🪦 Google to kill off URL shortener once and for all Links shortened with goo.gl will stop working …
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Stories are our wealth. -Joy Harjo
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was assumed that for a streaming service to work as a standalone business, you needed at least …
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Paramount might do for streaming TV ads what Spotify did for podcast ads: make it accessible at …
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Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple …
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This is an interesting stat about Prime Day ads: 15 dollars of incremental sales for every dollar …
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The best ideas are when you’re like, “we can never do this, we’re going to get in big trouble, this …
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Sacred places are the first places to be destroyed by invaders and iconoclasts, for whom nothing …
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she found it hard to believe that all living things needed to speak. Believe, said the bear. …
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According to research headlines featuring common words outperform those with complex phrasing when …
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A little trend watching thanks the Gen Alpha’s digital behavior (even though generations are garbage …
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YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It Content creators are the new …
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Apple is targeting to begin mass production of new “AirPods with camera modules” by 2026
… …
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Spotify for Podcasters has introduced the ability for podcast audiences to leave comments on …
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From the 2024 Women’s NCAA tournament reaching a peak of 24 million viewers at the final game, to …
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From today’s Ben Evans email: A few years ago this would have been expensive and time-consuming if …
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From MarTech: Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4 More …
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Fun trick for ecomm competitor analysis Landing page research hack.
Go to /sitemap.xml on any Shopify …
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People are addicted to escape -Abass Wurie This was said about drugs, but drugs are are just one …
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Meta’s Instant Forms are a powerful lead gen tool, but quality can be low out of the box. Here …
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Thanks to Gabe the Bass Player, I’m beginning to see that I think of brands like songs. Some are …
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The sweet spot is caring deeply about the process while not caring too much about the outcome. …
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The age of multi-media brands is here findings revealed a strong preference across the board for …
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Good news: Fourth of July gas prices are set for a three-year low Adjusted for inflation, US gas …
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When it comes to naming in the branding process, we regularly talk about how a name is an empty …
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Pinterest will now allow users to create short videos of their curated Pinterest boards, designed …
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People want ads that make them laugh Humor is a more prominent factor than purpose, surprise, or …
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Robert Greene defining the curiosity gap: People love mysteries and enigmas, so give them what …
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Love these quotes from AriZona Iced Tea’s founder about the 99 cent cans People say, ‘How do …
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Next addition to the Google graveyard: infinite scroll Google said this change is to serve the …
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consumers form more negative impressions of and are less persuaded by influencers who disable …
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Eventually, a promo heavy strategy becomes your brand position. See: JCPenney via Bad Machinery
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My Meta rep’s go-to approach for creative differentiation in Advantage+ Shopping Campaigns:
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Cue the Khaled memes: PayPal announced plans to create a new advertising platform rooted in …
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Of course, there are times where sharing your strategy may be unproductive. Like when signaling to …
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More on the Google ranking factors leak & why it shouldn’t distract you from focusing on users. …
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Google’s search ranking factors leaked & the SEO world has been doing its best Shark Week …
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Word is Meta Advantage+ product teams are broken out by feature—like an Audiences team & an Ad …
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Survey says… Of the industries included, podcasting provided the highest short-term return on ad …
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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth There are two …
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Disney has 2 new ad types for streaming. The first: boring shopping ads via QR codes. The second has …
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What do you get when you mix Google’s Performance Max and Meta’s Advantage+? Pinterest Performance+ …
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Retailers and brands with very strong brands and brand positioning are doing well. And those that …
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28% of listeners say they listen to “all of the ads” on podcasts, the highest percentage among all …
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Artificial Intelligence: A Definition
Walter Sinnott Armstrong with my favorite definition of Artificial Intelligence:“It occurs whenever …
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YouTube is taking its next step in the ongoing tug of war between ad tech and ad blockers. The …
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Now we can all be Mr. Beast YouTube is finally rolling out the ability for creators to test and …
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On Brand: Authenticity & Personality
Blake Droesch on the type of brand that won’t be disrupted by AI And other technologies …
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Costco has entered the chat. Costco is building out an ad network built on its trove of loyalty …
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Following up on my post about how to make a video according to Meta, from Meta: we won’t recommend …
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From a Meta rep, creative differentiation isn’t just about designing assets that look …
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Anything created before you’re 15 is just the way the world has always been. Anything created …
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Let’s build a brand with a soul
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I think the future, as seen for the last 20 or 30 years, is task-specific UIs that reduce …
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36% of respondents had the highest attention quality with the version of the ad containing the …
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The resale industry (formerly known as second-hand shops) is growing fast. The segment could double …
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Good advice from James Clear There are at least 4 types of wealth:
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Can you over-communicate with clients?
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I really like this: Marketing’s value proposition for a brand is not growth but differentiation. …
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This chart is interesting because I feel like brands firmly focus on the items in the middle. …
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When asked how Dave Matthews Band sells out so many shows… Dave Matthews’ line is always, “we only …
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Instagram confirmed it’s testing unskippable ads after screenshots of the feature began circulating …
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I’m always wondering where to draw the line with advertising frequency, so I’ll take …
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I agree with Rushkoff on this: The value of this technology in creative work is not to come up with …
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Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023 …
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LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger …
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How to Make a Video According to Meta
Looking for a video formula? This is The Playbook According to Meta:
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Dexa: AI-powered search of podcast content
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Might grocers’ price cuts ease inflation and the current vibe-cession? Target began cutting …
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All ads I want to try Around half of streaming viewers have taken some action upon seeing a pause …
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Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity …
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I posted the other day about sharing your strategy with everyone, then I read a Seth Godin piece …
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“Running with scissors is a cardio exercise that can increase your heart rate and require …
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Share Your Strategy with Everyone It’s tempting to keep it to ourselves, but making it collaborative …
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If you use Meta’s Advantage+ Shopping campaigns you may be familiar with the new(ish) audience …
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when corporations talk about values, was it because of ethics? Or aesthetics? Is it a value or a …
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AI is a sea change. For marketing: In many ways this is a return to an …Out: Control
In: Context
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Black Friday became the Turkey 5 weekend which feels like it’s becoming Black November with the way …
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Google Marketing Live continued a recent trend for Google Ads, making it more and more like social …
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Basically me, if you replace philosophy with marketing and the sign with a billboard promoting …
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While Google is Meta-fying its ad platform as fast as it can, Zuck+Co might be returning the favor. …
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I’m fully bought into the gospel according to Jon Loomer When you obsess over targeting, it …
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it’s teaming up with OpenAI to add the startup’s technology to iOS 18, the next version of the …
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Functional fixedness is a cognitive bias that limits a person to use an object only in the way it …
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From The Guardian fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone …
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Benedict Evans’ prediction for WWDC: More will probably be about how it uses LLMs to deliver new …
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About that ad-supported plan… Netflix’s cheaper, ad-supported tier now has 40 million global …
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Netflix will launch an in-house advertising technology platform, by the end of …
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A year ago, Google said that it believed AI was the future of search. That future is apparently …
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Expect Meta to remove detailed targeting exclusions. Maybe on June 28, maybe another day. This is …
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Instagram is going small? The platform is introducing a ranking change that will give smaller …
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More Shiny New Ad Toys
Marketers get ready: ads are coming to Threads a lot sooner than expected. The tech platform …
Meta
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Questions tend to be framed from the perspective of making existing audio content reach more …
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Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary …
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Consumers have different preferences. It’s ultimately about removing friction in the experience, …
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Podcasts drive consistent growth in awareness, likelihood to seek information, purchase intent, and …
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Asked a client how we can provide better service than previous agencies…“Just show up, …
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CapCut users are scrambling since news of the potential TikTok ban broke. Some said they were …
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Are you building an audience or building traffic? via ComicLab podcast
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In the simplest terms, stores serve as hubs of fulfillment and support distribution logistics. This …
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Instagram looks to be experimenting with a new option that would enable you to hide the description …
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It seems to me that in recent times, there has been a great push toward exclusivity and identity. …
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It’s been a while since I’ve written about the splintering of spending across …
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Everyone can be an ad platform now. This is just the beginning. In it’s first-ever NewFronts …
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Wild stat from Meta’s creative team (that I heard second hand so grain of salt): The amount of …
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I kind of love this idea: How to transform your Google Ads headlines with anti-audiences To define …
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Meta recommends 30% of your budget be allocated to Advantage+ Shopping campaigns (if applicable). …
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Finished reading: How to Say No by Diogenes 📚
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Why “Curious Marketers Club”? In the words of James Clear: There are many recipes for success. …
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Yup JPMorgan’s pivot to advertising means all companies are adtechs now The crumbling of cookies …
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YouTube is big enough that it’s its own category when it comes to how people watch videos via …
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Reddit has launched their Meta catalog and Google Shopping ads clone: Dynamic Product Ads. Very …
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The power of influencers continues to grow, but their status as a marketing channel has been …
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So about them cookies Google delays third-party cookie phase-out to 2025 (maybe) For the third …
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About that TikTok ban The Senate passed a bill on Tuesday that would restrict the video app TikTok, …
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Temu is spending like crazy on advertising “As a result, this increases everyone’s CPA (cost per …
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A ByteDance ban might be getting closer to reality: The House once again passed a bill that could …
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Market your brand the way your brand’s personality would. What people get stuck on with brand …
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Cookieless ad targeting requires marketers to understand how consumers use their websites …
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Future Forecast on AirChat, the Twitter + Clubhouse lovechild: people are actually moving away from …
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The Future G.I. Joe Promised
As TV has progressed from ephemeral programming delivered via wires to on-demand catalogs in the …
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Finished reading: The Ghost Writer by Philip Roth 📚
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“con-trar-i-an n. an investor who makes decisions that contradict prevailing wisdom, as in buying …
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This is from Seth Godin‘s daily calendar. Logos are not brands.
They’re bat signals for the other …
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On Tuesday, the United Nations financial agency published its latest annual World Economic Outlook, …
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Consumers are turning to loyalty programs for discounts to help offset persistently higher prices. …
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Choose your customers, choose your future.
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This is where I’m trying to spend more of my time
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Finished reading: Dept. of Speculation by Jenny Offill 📚
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Shorter copy drives more action. It’s science! 3 ways to shrink your copy:
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Anybody can get traffic, but it’s hard to build an audience. -Casey Newton
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Everything is marketing. Unless what you’re doing is unique, it’s really marketing at the end of …
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Is attention the new attribution? The New York Times is partnering with Adelaide, a company that …
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Ferret-UI offers the possibility of advanced control over a device like an iPhone. By …
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🔥 insight from Tom Webster: years ago, in the late 20th century, where I am from, there was a thing …
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Indicator Bingo March 2024
Inflation is up The Consumer Price Index for All Urban Consumers (CPI-U) increased 0.4 percent in …
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Finished reading: HOLE. by HIROKO. OYAMADA 📚
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Ulta Beauty's Retail Media Move
A recent episode of eMarketer’s Behind the Numbers podcast focused on retail media and this …
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Audio always I think in-store radio is a place where we’re seeing retailers start to play, I …
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In response to the Search Engine Land piece about Google Ad Strength that I responded to, Google …
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Followers are dead. From the head of Instagram: I understand why people focus so much on follower …
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Meta disclosed Instagram ad revenue as part of the antitrust process. Instagram earned:
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Google Ad Strength: Garbage or Nah?
PPC experts are saying Google’s Ad Strength metric is garbage. Google says: Ad Strength is at the …
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Zig vs. Zag
Lucky vs. Repeatable It’s so important to know the difference between the two when attempting to …
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On today’s podcast episode, we discuss which digital behaviors Hispanic Americans over-index …
:
Shiny New Ad Toys
it is opening up Walmart Connect to brands that have not traditionally sold their products …Walmart
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Finished reading: The Ballad of the Sad Café by Carson McCullers 📚
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AI and the Complexity of Loss - blog.rinesi.com Highly recommended for anyone interested in the more …
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Facebook will play videos in full-screen vertical by default. Plus some UI updates. Think TikTok …
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Apple Car is dead, meet Apple Robot? With robotics, Apple could gain a bigger foothold in …
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March’s job numbers are in: Total nonfarm payroll employment rose by 303,000 in March, and the …
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Sounds like Google is kicking the tires on an acquisition of HubSpot. This is a really interesting …
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Audio. Always. Podcasting deserves a larger role in media plans as opposed to “test and learn” …
:
retail media networks could be a driver for programmatic audio as the next essential advertising …
:
Good reminder: Ads Optimization is Literal When you select a performance goal in the ad set, the …
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🚨 Meta Is Broken
For the second time in just over a month, Meta’s apps, including WhatsApp, and to some extent, …
:
Anyone trying to garner attention these days is essentially a media entity. This means owned media …
:
The AI search engine Perplexity is going to start testing ads Related questions, which include …
:
A Brand is Empty, then Full
A new brand is an empty vessel. The meaning doesn’t come from the name or the logo, but from …
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Looking forward to playing with this new reporting feature from Meta (because I’m a data …
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The premise is that creators make content for a brand, but instead of living solely on social media …
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Social media is a major gatekeeper at this point—the other one is search—so if you’re …
:
Finished reading: The Wager by David Grann 📚
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via the Future Forecast podcast: Nowstalgia: hyperfast way of looking at nostalgia of things that …
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Friday Bits & Bytes | 032924
While there’s no sure-fire …Why Marketers need to embrace the funny when it comes to podcasting
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Attention Spans or Filter Quality?
Are our attention spans really getting shorter? I hear this said a lot. But I also know people who …
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Wednesday Bits & Bytes | 032724
The U.S. ad market expanded at its greatest rate in nearly two …Ad Market Expands 10.4% In February
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Tuesday Bits & Bytes | 032624
Exploding Topics: Anti-Detect Browser Anti-detect browsers are web browsers designed to minimize …
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Sunday Bits & Bytes | 032424
Agency Adventure is a custom, desktop video game created by Snapchat …
: Saturday Bits & Bytes | 032324
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Building a brand is
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Friday Bits & Bytes | 032224
Evolving Google Analytics for more insightful measurement To make it easier to compare these …
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On Top Social Media Referral Traffic Sources
YouTube is a sleeping giant—it’s not just a TikTok competitor or a Netflix competitor or a …
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What We Can Learn from Bad CEO Quotes
The CEOs of Kellogg and Wendy’s recently caused a bit of public outcry. From the Kellogg end: We’ve …
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Tuesday Marketing Links | 031924
IN AN ERA OF COLLABORATION SATURATION, HOW DO BRANDS STAND OUT? 71% of people agree that the story …
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As technology advanced we became increasingly more like computers—adapting to their way of working, …
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Monday Marketing Links | 031824
Cookie Deprecation is Coming - Should Advertisers be Worried? Apple blocked third party cookies for …
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It's A Metric!: First Time Impression Ratio
Today’s metric is one I just learned about: First Time Impression Ratio (FTIR) According to …
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Disguised as a post about a Substack feature is a reminder that:
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Are you trying to find a solution for a problem you haven’t created yet?
A hypothesis is useless without a test. Pick a measuring stick and get going. Iterate over time. You …
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Saturday Marketing Links | 031624
AI Prompt Engineering Is Dead / Long live AI prompt engineering According to one research team, no …
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Finished reading: Head Lopper Vol. 2: Crimson Tower by Andrew Maclean 📚
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Friday Marketing Links | 031524
Meta could capture …
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I like this take on new tech adoption from Douglas Adams. any new technology is received …
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“Audio all the time” is one of my core marketing beliefs for 2024, so I always like more evidence …
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Advertising is the new subscription revenue for platforms and Apple wants a piece. via Gizmodo …
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For most of us the key to the great commercial or ad or marketing idea or message lies within …
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Finished reading: The Weirdstone of Brisingamen by Alan Garner 📚
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😬 last year, the Association of National Advertisers (ANA) published a two-part report finding that …
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Today a client said “it doesn’t matter what we think, let’s try stuff out and see what works.” Music …
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The Nudge podcast covered irrational prices, noting they essentially act as a hook cementing your …
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What the birth of the spreadsheet teaches us about generative AI There is one very clear parallel …
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Not great Bob! Advertising still largely fails to adequately represent women with intersectional …
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Are the algorithms starting to turn on generative AI? Google has updated Search to derank spam …
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How To Connect To Your Clients' Meta Account
One of the most annoying things we have to deal with on a (fairly) regular basis with Blue Ion …
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It feels like the “new normal” we were promised / warned about during the height of the …
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The Biden White House is backing a bipartisan bill that could lead to a ban on the hugely popular …
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Finished reading: Head Lopper Volume 1: The Island Or a Plague of Beasts by Andrew Ross MacLean 📚
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Is the future of radio TV? YouTube is the dominant player in podcasts (now with RSS feed ingestion). …
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I’ve said it before, but here’s someone else saying it: Boring is the worst thing your brand can …
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How do you maximize your ads’ ROI? Better creative. Creative quality is the primary lever we …
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Stanley is trying to dial back the drops frenzy by borrowing a page from the Taylor Swift playbook …
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Another Podcast’s episode Google Gemini and AI bias unpacks the weights and training data stuff I …
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I’m a big pedal steel fan, so when Jason Isbell started talking about it on the Broken Record …
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From episode three of A History of Rock Music in Five Hundred Songs: Once you give a collection of …
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Finished reading: The Last Horse: Prologue by Aaron Tucker 📚
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Finished reading: John Constantine, Hellblazer Vol. 8: Rake at the Gates of Hell by Garth Ennis 📚
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The more you know 💫 Ada Lovelace, the daughter of poet Lord Byron, wrote the first algorithm …
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In the section of a recent The Email Marketing Show episode titled “Don’t make the mistake of …
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Investment is (slowly) trickling back into ad tech recent activity is a stark contrast to the …
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Ambient computing is coming Apple has explored the idea of developing new wearable devices — …
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What happens when the usual forms of human-computer interface get disrupted? OpenAI is working on …
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Wendy’s looking to test surge pricing at restaurants The Amazonification of physical retail. …
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This is maybe not the thing to say in a time of inflation when It’s Been 30 Years Since Food Ate Up …
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after the spike in online shopping ignited by the 2020 Covid quarantine, the e-commerce share of …
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According to the Dotdash Meredith CEO: “if you cannot show performance, you are dead.” The …
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Spotify has big goals for its ad product The long-term aspiration, as stated by CEO Daniel Ek, is …
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Some quotes from Dave Gerhardt on the Marketing Against The Grain podcast: You say small business, …
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From a great Dan Oshinsky LinkedIn post on email metrics: What does a good click-to-open metric …
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In The Abstract: Effectives of Limited Time Promos in Online Retail
The paper Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail from the …
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The New York Times is reportedly developing a generative AI tool to enhance ad targeting. The …
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Quick Hit Google Bits
Google Analytics 4 launches new trend detection insight trend change detection focuses on slower …
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Walmart on its reported (and now confirmed) interest in buying Vizio: We believe VIZIO’s …
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If you want something to outlast a particular profit-driven business cycle, you have to make it …
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Finished reading: John Constantine, Hellblazer Vol. 7: Tainted Love by Garth Ennis 📚
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This, to me, is the evolution of search. The search engine naturally becomes a task execution …
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You get what you build. We wrote a dialogue with our music that was a continual growth. We know …
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Slack is launching a suite of built-in AI features that serve up summaries of threads and channel …
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Federal Reserve officials continued to worry that inflation could stay stubbornly high during their …
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Rather than an attack on the platforms, we can see this as the culmination of what social networks …
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ICYMI: What Apple’s iOS 17 privacy shift means for marketers With iOS 17, the company will remove …
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82,000,000: Number of people in the U.S. who listen to AM radio monthly Audiences have splintered. …
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news agencies and digital advertisers are increasingly capturing attention online through the use …
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You are responsible for your site’s chatbot, because duh “In effect, Air Canada suggests the …
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Serial Killer or Assassin?
Are you a serial killer or an assassin? (In terms of marketing. Hopefully you’re neither in the …
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“Old news” but timely as we get more privacy laws & cookies crumble
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More from OG journo-blogger Matt Welch: The early readers of those early blogs had an amazing …
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2024: the year of audio research has shown that audio ads outperform video ads in grabbing …
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Trying to decide on a color this year? Pinterest has identified five key color palettes that will …
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OG journo-blogger Matt Welch on legacy media, like the Village Voice & LA Times: Never could …
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Companies have moved focus from growth to revenue since Fed rates rose above 0. Especially those …
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Finished reading: John Constantine, Hellblazer Vol. 6: Bloodlines by Garth Ennis 📚
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Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that …
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I’ve been waiting for TikTok’s fall, but didn’t see them being their own worst enemy
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Think of some recent digital ads that caught your eye or spurred you to take action:
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This doesn’t surprise me Retail sales, which captures spending on all goods and food …
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I’m turning into a Google bear 🐻 Competition from …
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It’s important to remember that each individual listener actually does experience the record in …
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Two Anthony De Mello quotes: A village blacksmith found an apprentice willing to work hard at low …
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We’re not rational decision makers, we’re rationalizing decision makers. An important fact to keep …
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NVIDIA’s new local LLM chatbot seems tailor made to corporate office/knowledge workers Those with …
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Soft landing? More like slow landing. CNN spoke with the Atlanta Fed President, who: is …
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Earlier this month I asked if Google was now Microsoft. Magic 8 ball says “Signs point to yes” 🎱 via …
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Nearly 90% of consumers no longer trust influencers Consumers are becoming fed up with influencer …
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An important caveat to the Stanley Drops. They were the fuel, not the fire or the fire starter. The …
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Drops: the key to Stanley Mania™️ Stanley hired Terence Reilly, the marketer credited for …
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Some thoughts on the Vision Pro from Benedict Evans:
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“The buying of time or space is not the taking out of a hunting license on someone’s private …
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Podcast consumers prefer funny and entertaining ads but say they currently hear more ads that …
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the most powerful institutions, brands and people are the ones who are in alignment with their …
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Streamers differentiate on content. The tech is basically all the same and you can only do some many …
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Speaking of chips, Nvidia is feeling the heat from the new crop of startups looking to serve the …
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Sam Altman’s next galaxy brain idea: Sam Altman Seeks Trillions of Dollars to Reshape Business of …
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Finished reading: Agostino by Alberto Moravia 📚
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Why might the investment in brand marketing be increasing? MarTech: Web analytics is badly broken …
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36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage …
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🔋 batteries are an “atoms” technology — something that powers our physical world instead of helping …
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About those indirect competitors So next time you think about how to garner more listeners, think …
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The cookie has crumbled and the replacement isn’t out of the oven yet. At least in the short term, …
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Apple enters the chat Apple has released a new open-source AI model, called “MGIE,” that can edit …
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Sounds like the digital ad market is doing just fine Meta’s fourth-quarter ad sales jumped 24% from …
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Come together, right now ESPN, Fox and Warner Bros. Discovery team up to launch sports …
On my TV
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Finished reading: Prayers to the Nature Spirits by Julia Cameron 📚 God of Coyote, God of Fox, …
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Apple is asking its developers and partners to describe its forthcoming Vision Pro headset as a …
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Finished reading: Demon Wars by Peach Momoko 📚
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Basically a low key year ahead Chief marketing officers (CMOs) enter 2024 with an imperative to …
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Finished reading: Hojoki by Kamo no Chomei 📚
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Hey, it’s me, your friendly neighborhood podcast stan… research has shown that audio ads outperform …
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So what about those cookie crumbs? Uncookied Chrome users appear to be monetizing about 30% worse …
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Seemed like Google wanted to be a platform for everything you might need to do on the web. (Which …
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Google Search’s cache links are officially being retired Google claims it’s less necessary now that …
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If you want to glimpse the future of search, don’t look to Google.
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In what feels a classic Amazon move, Prime Video ads launched with fixed CPMs lower than …
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Finished reading: John Constantine, Hellblazer Vol. 5: Dangerous Habits (New Edition) by Jamie …
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Asked: Test or beta? Answered: Google has now rolled out campaign level headlines and descriptions. …
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Nonfarm payrolls expanded by 353,000 for the month, much better than the Dow Jones …
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Ads that rhyme, stay in mind The average believability of the proverbs in the non-rhyming condition …
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Acast is brining AI to podcast ads Called Collections+, the AI-powered tool pulls podcast and …
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New Meta attribution setting: Engaged-view when someone plays your video ads for a minimum of 10 …
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Going one step further on: The grow first, monetize later playbook is what causes louder …
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Seems inflation makes ad-supported media more appealing 13% of consumers are opposed to ad tiers on …
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Finished reading: Evil Under the Sun by Agatha Christie 📚
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Create Google search ads, with AI! The conversational experience enables advertisers to generate …
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TikTok tests feature to make every post shoppable as social media giant moves to create …
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Threads is rising, TikTok is stalling, and Instagram is #1. I’d venture weathering this latest …
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You may have heard the Google Ads rule of thumb that you need 30 conversions before changing your …
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Sending a free copy of something to garner attention? Send 2 Make it easy to share. Make it easy to …
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Wired: Threads? Threads is continuing to grow, having tripled its downloads …
Tired: TikTok?
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Meta has started rolling out its “first generative AI-powered features for ad creatives in Meta’s …
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From Growth Hacks Weekly: Dangle the carrot! Outcomes > Features The formula is 🥕 + How = $$$ …
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Add New Jersey to your list of states with privacy laws The bill covers any company doing business …
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Whenever there’s an economic upheaval, there’s two kinds of dancing that emerges: line …
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Manton Reece on Apple’s EU App Store game: Because of their decades of truly great products, Apple …
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Netflix Inc. has acquired the exclusive rights to Raw as well as other programming from World …
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When Amazon was going through a difficult time after the dot com bust, Jim …
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Costco inspires a crazy amount of loyalty, largely because of their obsession with the customer. You …
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John Lee Dumas of the Entrepreneurs on Fire podcast said on the Nudge podcast that in a post-AI …
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& an always timely reminder from Ben Evans: Your MPs’ WhatsApp group can be secure, or it can …
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Ben Evans on reactions to new rules or regulations but also probably on your customers & target …
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Third-party cookies have been killed in the name of privacy, but the short-term replacement is the …
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Finished reading: Big Boy Leaves Home from Uncle Tom’s Children by Richard Wright 📚
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We are underestimating how cheap it’s going to be to copy an existing business in 2024. You’re no …
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When you have a generic content generator, everything looks generic content generating the content …
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Re: Apple paying for training data Meta is in the best position here because of its social graph and …
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Techmeme Ride Home with some interesting Apple AI bits:
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Meta is aware of a loophole that lets the message spam tsunami through & engineering is working …
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As interest targeting slowly goes by the wayside in favor of AI and algorithmically driven …
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Meta expert Andrew Foxwell says the removal of detailed targeting means no more narrowing interest …
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TikTok usage is starting to slow — is TikTok Shop to blame? new data indicates that TikTok’s growth …
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Sponsored article are now available on Linkedin you can now sponsor them for awareness, engagement, …
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Finished reading: Haruki Murakami Manga Stories 1 by Haruki Murakami 📚
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WhatsApp noted that its 2 billion user base sends 7 billion voice messages daily. via TechCrunch
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Test or beta? Who knows, but hopefully it’s a toy we all get. Google is toying with campaign-level …
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Older Homeowners Are Staying Put, Freezing Out Young Families I don’t expect this segment of …
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The more you know! How Many Words Fit In A 30 Second Voice Over? Approximately 60 words fit into 30 …
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The incredible shrinking podcast industry | Semafor: dominant podcasting platform had begun …
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The monoculture is dead. The math is simple: more people are consuming more of everything than ever …
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Google Ads match types: Exact Match is really phrase match Phrase Match is really broad match Broad …
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From Meta: We’re discontinuing some detailed targeting options because they are either not widely …
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Finished dabbling: Mind Management, Not Time Management by David Kadavy 📚
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From Seeing the Present in Past Tense: There seem to be many things these days that we’ve committed …
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The left digit bias the idea that $7.99 seems cheaper than $8, even though $8 is only negligibly …
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Finished reading: Demon Days Treasury Edition by Peach Momoko 📚
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Instacart is an advertising platform that dabbles in grocery delivery, just in time for the Retail …
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Finished reading: Another Brooklyn by Jacqueline Woodson 📚
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Tom Asacker on “measure twice, cut once” That’s great advice if you’re dealing with a static plan, …
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At the edge of the cliff is all possibilities and unknown. You don’t know what’s coming.
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When the press release should have been a tweet but they accidentally used the expanded character …
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‘Difficult’ and ‘impossible’ are cousins often mistaken for one another, with very little in …
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Read this tweet now…er… today I used to use the word “now” in my copy.
“Buy now”
“Join now”
“Unlock …
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About that potential supply shock from the Suez: Freight prices are set to jump Monday, while …
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I’ve seen this idea proved out in client accounts. UGC-like ads see up to a 29% increase in …
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This is interesting: Netflix is seeing strong growth of its advertising-based plan, having recently …
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She doesn’t grow plants. The plants grow themselves. Her job is to create conditions …
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YouTube—the unofficial king of podcasts—is coming for the crown. If you’re a podcast creator, you …
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The arc of clarity bends toward simplicity. Hike Picasso’s Hill Write like you’re …
:
This: US credit card balances hit a new record as delinquencies rise in the background
+
The …
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A still-in-progress big list of digital ad specs to maximize your creative’s usefulness, …
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It’s either part of your strategy or you’re paying for your mistake. …
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Big List of Digital Ad Specs
As AI continues to takeover many of the tasks that marketers thought made up their "secret sauce," …
:
This lesson from Inside Taco Bell’s Innovation Kitchen: “You can change either the taste or the …
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Vice on the trendy Stanley Tumblers responsible for a $676 million increase in revenue, from 2019 …
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From Exploding Topics: Immersive dining is part of the Immersive Experiences meta trend. Searches …
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When I started doing things just for growth’s sake and didn’t let the product simmer within the …
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About that Google kicking cookies to the curb thing… Google is phasing out third-party cookies this …
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🍪 ☠️ The day has come, with Google activating the first stage of its cookie-removal strategy today …
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Rumor has it the TikTok Shop team is 6 people strong. More X than Meta. The more I hear about TTS, …
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From FedEx to airlines, companies are starting to lose their pricing power Consumers may be …
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The current state of shipping & returns:
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Beware viral trends: It seems people spent the last few days of 2023 encouraging their followers to …
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Black Sheep Thinking: Aim For "No"
Sounds weird, right? Here’s why… If your …My goal for you this year is to hear “no” more.
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The other TikTok Shop shoe drops From The Information: The company on Wednesday told sellers it …
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On a list of behavioral science tips from Social Media Examiner: Simplify Complexity: The Cognitive …
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Elon/X (unsurprisingly) can’t make up his/its mind about link titles in feed previews. It’s obvious …
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Meta’s big new announcement is…browser history? Facebook recently rolled out a new “Link History” …
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This is why you’re like Picasso… As you get good at something, you embrace more complex options …
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The amateur does not know what to do. The master knows what not to do. The master has …
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Picasso's Hill
As you improve at something, you journey along a curve. You’ve probably seen the memes. I’m sure …
:
2024 Resolution: Defer To Data
Here’s another New Year’s resolution for curious marketers: Why guess when you can …DEFER TO DATA
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2024 Resolution: Defer To Data Why guess when you can test? We don’t need to rely on our opinions …
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LinkedIn has always been one of the more expensive “social” ad platforms, and it doesn’t look like …
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2024 Resolution: Kill Your Ego The work we do as marketers isn’t about us. As soon as a brand …
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2024 Resolution: Kill Your Ego
Here’s a New Year’s resolution for curious marketers: The marketing spectrum goes from …KILL YOUR EGO
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The algorithms always know when I’m having a back flare-up, because I tell them …
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Andrew proves his point with the story of Overstock. The O.co rebrand lasted less than a year …
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If you are anything except your exact brand match .com, you cannot or should not refer to yourself …
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The thing that people don’t think about enough is the audience. The audience is the most important …
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I knew Google paid Apple a lot for default search engine status, but seeing it put this way was …
:
From Future Party: A new app called Whatever gives users all the tools to plan and ideate dates As …
:
The Streaming Wars are a case study in the impact of interest rates. Pre-COVInflation, money was …
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2 theories on why the Great Rebundling is coming: Netflix was the default, everything else (except …
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FT: ‘Shakeout has begun’ after $5bn streaming loss for Netflix rivals The Great Rebundling is …
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Jon Loomer: Are Blogs Making a Comeback? Social devalues links in favor of videos. Search engines …
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“The story of Ender’s Game is not this book, though it has that title emblazoned on it. The story …
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Andrew Rosener on LLMs & AI: these things aren’t creating new ideas, they are really good at …
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That heady brew of supply shock meets demand spike (free money!) caused the end of the free money …
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Hamburger menu in the top right of the screen is one of the worst mobile UX implementations around.
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And yes (like most things), marketing can be used for evil. The very first report linking overuse …
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If you sell a product for kids/families, you should be running podcast ads. Because survey says: …
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Evidence that podcast ads continue to work.
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Through the lens of podcast ads: Budgets shrink in January as brands pull …
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Warner Bros. Discovery in talks to merge with Paramount Global Is The Great Rebundling about to …
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Humans Prefer AI-Generated Content, New Research Suggests: AI content - either written entirely by …
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At every step, fish are often being processed to some degree. The more processing you get and the …
:
Mr. Beast launched a YouTube analytics tool. The tool itself may not be groundbreaking (yet?), but …
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UBS economist Alan Detmeister told the WSJ that the shelter component of CPI inflation can be …
:
I’ve heard many references to the incentive misalignment that we see on Google where what the user …
:
Compared to Podcast Pioneers (4+ listening years):
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This mission “for the benefit of humanity” is incomprehensible. It’s like “don’t be evil” or …
:
An anecdote via Andrew Foxwell on Today in Digital Marketing(https://todayindigital.com/premium/): A …
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Instagram Chief Offers Insight Into Threads Content Ranking To clarify, having a comprehensive list …
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Called “Active Listening,” CMG claims the capability can identify potential customers “based on …
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More on Threads’ ActivityPub tests a step towards fediverse and ActivityPub support. So, this is an …
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🚫🍪 On January 4, we’ll begin testing Tracking Protection, a new feature that limits …
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Zuck on Threads: Starting a test where posts from Threads accounts will be available on Mastodon …
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How To GA4: Session Source / Medium
Previously included in the Hacking GA4 post about search bar filtering, this bit now has its own …
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Want to know which traffic sources and mediums are driving what kind of metrics and engagement in …
:
Instagram is considering a new feature called “flipside” that allows users to establish a new, …
:
🍪 Cookie Crumbs
In light of this (from the linkblog): Google Analytics is improving privacy features in anticipation …
:
Startups are ideas searching for a business model. Or, as the curious marketer …
:
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation …
:
Nuggets from Mickie Kennedy One of the most important things that small businesses ignore is their …
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Not many surprising predictions in this piece, but I’ve been waiting for this: The fastest-growing …
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This would be a welcome Christmas present: prices fell 2.6% [this past October] from a year …
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I’ve been posting (and thinking) a lot about audiences lately (and how to talk with them) So …
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Kurt Vonnegut predicted that we would have to invent our own tribes because we’ve lost that tribal …
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That’s the thing about audiences, they never fit neatly into one box or another. In different …
:
Chatbots are hot like Hansel (again) ByteDance, the Chinese owner of TikTok, is working on an open …
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This is one of the biggest things I’ve taken away from recent Google search algo updates: topical …
:
Eric Schwartzman on the Myth of Organic SEO and what he learned delving into the realms of black hat …
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Update on the update on the missing UTM data in GA4: I still see lower level parameters populating …
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Instagram is a great illustration of the splintering of social media: users now “post a lot more to …
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Ready advertiser one? (Or maybe .5 since it’s not VR?) Blippar’s AR units leverage both front and …
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The thin gray line Google’s big drop is a horizontal line. Ads may be easier to distinguish from …
:
Looks like Google realized Signals-based thresholding was annoying to everyone: Google signals will …
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Update on the missing UTM data in GA4: As of this morning I can see lower level parameters …
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[Simone Weil] says to imagine a farmer that goes down to the farmer’s market. He’s gotta BUNCH of …
:
GA4 Tip: Search Bar Filtering
This is either a nice feature I stumbled on today. Or a bug that will get "fixed" soon. Hard to tell …
:
🚨 GA4 Error Warning Starting on (roughly) November 30, some UTM data has stopped populating in GA4. …
:
Case Study: Sendero’s Sales Stampede
What if your limited edition drop was an offer and not a product? Sendero ran an offer drop that …
:
Most demography is made up nonsense that isn’t true. I think it’s often …
:
More thoughts related to my previous post: Aim to create moments of delight for everyone involved in …
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More from how “To Make Your Business Stand Out This Christmas”; or, how to do marketing any time of …
:
How “to make your business stand out this Christmas”; or, (for this part) how to market your …
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Search is splintering, social media is changing, and AI is here, which means the playbook needs to …
:
Scratch and sniff marketing? Snap has filed a patent that… introduces specially-modalized stickers, …
:
Inverse animal spirits? More than a quarter of Americans are “doom spending” in order …
:
Pinterest’s direct links for ads is out of beta. With other Pinterest ads, it takes two clicks for …
:
More ads in the same places: YouTube Shorts edition To check if the YouTube Shorts ad format is …
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In case you haven’t heard: Consider this your final warning: Google is going to start wiping …
:
I’m always saying this: AI is a tool. We can use it for good or bad, it’s us that is …
:
Google Ads added more algorithm signals (robot food) to Performance Max campaigns. Search themes in …
:
The I Want My Baby Back campaign re-affirms the power and longevity of sonic …
:
I’m always saying this: AI is a tool. We can use it for good or bad, it’s us that is …
:
I’ve been thinking about this lately: As your fans and customers change you have to make the choice …
:
Are you thinking about your audience wrong? There’s the audience you envision and the audience you …
:
Shifting screens Piggybacking off the ads in Prime Video post from earlier, the end of the free …
:
More ads in more places: Prime Video edition Starting in early 2024, Prime Video shows and movies …
:
Using a noun in place of a verb turns something from an action into an identity. Example: being …
:
From a piece on holiday campaign inspiration: Gap leaned into the …
:
Ecomm Success Tip: Drops
This started life over on the linkblog, but I think it deserves more space so I'm bringing it over …
:
Battery tech is one of the developmental fields I’m most interested in, and this news is why: …
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(1) Strategy is making decisions that involve trade-offs. That’s why …
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More ads in more places: Airplane edition; or, grocery stores in everything United Airlines may …
:
What about adding white space when it comes to copy? Emotional messages should be below / at the …
:
Increasing the white space between products on your site also increases customer favorability of …
:
A heads up for any social media managers and Reels makers out there:
:
Simple Modern recently hit 1 million orders via their Shopify site and one of the co-founders …
:
Speaking of consumers wanting experiences and brand created content, Louis Vuitton (& Co) is …
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consumers would like their smartphones to recognize their daily commute and suggest …
:
influencers aren’t as influential as they once were & the creation of modern …
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According to Etsy the trends of the season are all about whimsy, comfort, and nostalgia. I consider …
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Sephora’s recent biannual sale snafu carries two good lessons. It may be time to rethink the …
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Generations are garbage but the rise of dupes amongst younger shoppers is probably a sign of …
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The OpenAI carnival did give us marketers an early holiday gift, a reminder: In today’s …
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Ah yes, of course. Makes total sense. Only logical end point. We have reached an agreement in …
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From Adweek: Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% …
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If you don’t feel like spending your Thanksgiving arguing about gag orders or OpenAI or Fed …
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Generation Garbage
I was getting ready to start a series of posts / resources about generations. What does each cohort …
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More ads in fewer places According to research by Tinuiti, around 31% of U.S. adult consumers …
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In light of That OpenAI Thing, this was a timely post. a reasonable consensus of experts on NPOs …
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Here’s more on pricing (this is turning into an informal Pricing Week). Always place your …
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Speaking of abstraction, it’s partly why frequent flyer programs work so well amongst the …
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Pricing is an interesting practice They determined that when the prices were listed with the dollar …
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This OpenAI stuff is a cluster. The AI race is fast and furious right now. The board’s decision may …
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Speaking of shopping looking different CarMax, …
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Marketing 101 Don’t sell anything you wouldn’t buy yourself.
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It’s going to be really interesting to watch how AI impacts product development. Especially with …
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Why do shoppers abandon their ecomm carts?
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Useful tidbit from The ‘Gram for those that don’t like being phished or hacked: Emails from …
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🤯 OpenAI announces leadership transition The board of directors of OpenAI, Inc., the 501(c)(3) that …
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An audio ads study found that less is more when it comes to copy. Cutting 10 words (per minute) …
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Just heard from a Google rep that it takes up to 7 days for data to properly populate GA4’s …
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Everyone loves a benchmark. A study found… The average month-on-month growth rate for podcasts is …
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And Snap makes 3 Amazon Reaches Deal to Run Shopping Ads on Snap The end of the free money train …
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TikTok Shop enters its knockoff phase. TikTok creators have been pitching apparent knockoffs of …
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While TikTok tries to make its content and discovery engine an ecommerce platform, Amazon is …
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I get it, you wish your e-commerce business were selling the way it did in 2020, when U.S. …
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The splintering of social has barely begun. Before long, we might have a slew of new reading tools, …
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if you turned a browser history — the most neglected piece of the software — into a robust and …
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Did you know shopping season is starting? Looks like Google does. Big G has rolled out some new …
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Google mulled offering paid-for no-logging private Search subscription I think there are 2 reasons …
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Steal This: Intentional Stance
I was introduced to Daniel Dennett's concept of the intentional stance via Seth Godin. It reads like …
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More ads in the same places Meta is turning its monetization focus to WhatsApp, including lead gen …
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Many car manufacturers are selling car owners’ data to advertisers as a revenue boosting …
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The OpenAI as platform company era has begun. GPTs are a new way for anyone to create a tailored …
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Tag, You're It: How to Think About Google Tag Manager (GTM)
The Google Analytics 4 era is upon us, and to do GA4 right you're likely going to need Google Tag …
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Generative AI comes to Google Ads: advertisers can generate all the assets they need for a campaign …
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Spirit Halloween runs on memes: Memes of the Spirit Halloween banner taking over vacant department …
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Luxury is coming out of lockdown: Consumers are now shopping IRL for brand quality and prestige, …
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The biggest challenge a marketer at a big company faces is the specter of industrial short-term …
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TikTok can get people to spend money in the app, but can they get people to shop? users sent over …
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So Walmart won Black Friday ads, right?
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Refer-a-friend programs can make relationships feel like transactions, which isn’t ideal. …
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Routine is a core tenant of cult brands, this tip from [Arvid](Accessibility for Profit — The …
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I am pro blogging (obviously) in part because I think building a brand on someone else’s platform is …
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I recently wrote that the current splintering of social media is maybe time for the rebirth of …
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What if I told you that
Meta's new "feature" which tells you how much you can raise the …
:
20-Trendy-3: The Year of the Splinter 🐀
I've referenced it a few times here and there, but here's my ✨ Trend of 2023: ✨The Year of the …
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Who knew?! Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk …
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Steal This: Easy VIP Experience
This is a third hand anecdote, but the idea is brilliant. There is a doctor's office at Johns Hopkins …
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This isn’t surprising: November is when that spend really starts to play out, though, with 53% of …
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Google is going Apple and hiding IP addresses. The feature is called IP Protection (formerly …
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Sephora with a timely example of the good and bad of sales. First the good, they’ve created …
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The unbundling and splintering continues as BuzzFeed (the darling of modern media brands) looks to …
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Big G runs on ads and AI and is still working to combine those 2 to create the future of Google …
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Happy Halloween! It’s now shopping season… It’s time to talk turkey because brands are gearing up …
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Goblins of GA4: Data Thresholding
The Google Analytics 4 transition has been less than enjoyable for many a marketer and analyst. But …
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An everything is customer service anecdote There is a doctor’s office at Johns Hopkins that is …
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I’ve said about Meta: There really isn’t a company better at monetizing via ads. Some might be …
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This idea from Adam Grant (~44:16) is (also) great reasoning for why generations as marketing …
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AI isn’t going to replace people, but it will replace people that don’t use AI. via Manton Reece …
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Massive Meta Minithread
I’ve collected too many tabs of Meta related stuff, so here it all is.
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The more important it is to meet your numbers, the more important it is to stop concentrating on …
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We might have reached peak vertical video: Have consumers started to cool towards short-form video? …
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I’ve been waiting for streaming to make TV advertising easier and more accessible, Amazon is giving …
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In R.I.P. Social Media Managers I wrote: Organic social media for brands is dead. And it has been …
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This is my kind of lateral thinking: Disproving Based on the idea that the majority is always wrong …
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Podcasts are coming to TV. This is partly Amazon connecting the dots between existing parts to get …
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Community & Curiosity: Pod Notes
The Philosophy of Community™ (~7:10):Can you bring groups together and create a sense of belonging …
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According to Sprout Social: Nearly three-quarters (74%) of consumers say they’re likely to reach …
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McDonald’s “I’m Lovin’ It” jingle has been getting lodged in brains for 20 years. Why is it so …
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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue …
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According to Martech: Shoppable ads are beginning to make an impact on smart TV audiences, with 55% …
:
Goblins of GA4: Data Lag
Despite solid realtime reporting, it can take up to 24 (and maybe even 48) hours for data to fully …
:
Henry Ford’s “any color as long as it’s black” choice may have been too minimalist, but more, more, …
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Meta is bringing generative AI to ads with:
:
A good listen on how to think about the current landscape of AIs and LLMs. Add some Douglas Rushkoff …
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Emotional labor has become a competitive advantage. Our commitment to showing up as a human, even …
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Why am I extra bullish on podcasts right now?
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More social shifting to messaging as Meta starts testing broadcast channels on Facebook, following …
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Everything old is new again, which is why Media Mix Modeling is the new attribution. measurement …
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Marketing nerds unite! A chewy piece comparing ecomm promo language performance. Thrown in the ring: …
:
Google is further signaling the decay of attribution modeling with the announcement: First click, …
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Streaming’s big pain point: there’s too much stuff to watch
/
Despite more available programming …
:
TikTok doesn’t want marketers obsessing about last-click attribution. In part because TikTok …
:
Steal This: Fake Pork
How can you turn an L into a win? The ad above is from La Vie Foods, a vegan food company from …
:
An HTTP exploit is being used for DDoS attacks. This means that while patching efforts are well …
:
CPMs are dropping across streaming TV platforms and the gap between platforms is shrinking. Could …
:
Who Owns The Brand?
From the linkblog (which you can get as a handy weekly email digest): This bit from The Garden …
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Imagine that people with disabilities are pioneers anticipating your future. -Yuki Goto OXO Good …
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2 types of curiosity via the ethnobotanist Mark Plotkin (paraphrased): When the shaman holds out …
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When groups of people with a shared preference or attitude choose to do something, we see markets …
:
Daniel Jalkut with the product design dream: If you can take something that people do today and …
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Another principle from the Nudge podcast episode mentioned earlier is to publically demonstrate your …
:
I like these 4 marketing principles from the Nudge podcast:
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This bit from The Garden Report podcast is bigger than sports. The teams are your property as the …
:
Social has split into public and private versions. Public is content creation by influencers, …
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ChatGPT can query the web again. Which means it’s crawling the web. Which means it’s indexing the …
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More ads in more places: the metaverse (but not the Meta version) [Roblox has] made a notable hire …
:
The only way to give your fans the gift of an amazing (yet fairly generalized) feeling is to make a …
:
R.I.P. Social Media Managers
The dream job of the social media minded youth is coming to an end. (Yes, hyperbole (and, yes, not …
:
Marketing is changing, it’s time to adapt. the era of traffic—chasing scale of anonymous …
:
Do you use data, or get used by it? “Advertisers prioritize cost over value, sometimes to their own …
:
Snapchat+ brings in almost $20M a month for the AR/camera/messaging platform. Meta may offer an …
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For Google Ads peeps, looks like Discovery campaigns are being auto-upgraded to Demand Gen.
:
The dawn of the age of the ideapreneur Okay, so access to tech won’t differentiate you and prompt …
:
3 developmental fields at the top of my interest list:
:
LinkedIn announced AI-powered automated ad campaign creation that “will recommend an end-to-end …
:
X (Twitter) is desperate for money since Elon has been scaring off advertisers. If you can’t get …
:
[Meta wants] to try to continue to shift advertisers from these lever pulling to creative iteration …
:
🎉🎉🎉 If you’ve enabled Google Signals for your property, simply disable “Include Google Signals in …
:
Schwarzenegger‘s Sales System
:
As in music, so in branding: As a composer/improvisor I am trying to construct a cosmos – give out …
:
X (Twitter) has stopped showing meta data on links. Now (for me) they look like images with a little …
:
The Fed won’t be lowering rates as soon as we/they hoped. (& fed student loans are back.) …
:
Moments of chaos are moments of opportunity.
:
After 81% of agency pros told Digiday last year that they purchased advertising on Facebook on …
:
Apple has all the pieces for it’s own search engine. It just needs the appetite to give up $8B in …
:
Headline: Gen Z is more likely to be OK with targeted ads — here’s what the numbers say / Shopping …
:
Product placements can drive searches and purchases, research finds This is why:
:
A glimpse of the future from the All-In Podcast: The app developers—as they’re called today—are …
:
Google is on trial. AI will reinvent search behavior. Social is closing off, going private, and …
:
Thinking about starting a podcast for your brand? Will it be narrative or non-narrative?
:
The Future OS: Confirmed
I posted earlier this week about the new ChatGPT multimodal and how it's a glimpse into the future …
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Consumers are spending less on streaming TV services while increasing their usage of ad-supported …
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Here’s a fun attack vector In practice, this means that bad actors are identifying websites that …
:
All we have as marketers is trust. If that’s a currency we’re willing to spend, then we get what we …
:
The Future: Consumer Computing
OpenAI announced ChatGPT Multimodal.
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TikTok Shop is going hard for the holidays, but not everyone is pumped about it. Quickly, quietly, …
:
The algorithm is the brain behind my opinion. via the Digital Folklore podcast
:
Facebook can be sued over allegations that its advertising algorithm is discriminatory This has …
:
See what I mean? We are the messaging team on TikTok. Our team’s mission is to facilitate …
:
Social media is splintering into content created by the few and private sharing by the many. Or, all …
:
Apple suddenly remembered it had a podcast app and wants to pull a Spotify and YouTube Music by …
:
In the world of email marketing, clicks are more valuable than opens. Especially now that many email …
:
Speaking of holiday shopping season, it’s not all about the Black Friday Cyber Monday (BFCM) …
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Once the online checkout process starts, you want it to be as easy as possible for the shopper. …
:
The era of subsidizing subscriber numbers in a free money, growth-before-everything-else market is …
:
5 Ways to Get More Customers
Looking to grow your business? Here are 5 to-do's you can use to increase your customer count, …
:
The person who tells the best story rules their corner of the world.
:
More ads in more places, Microsoft is rolling out Conversational Ads in Chat. First up: Compare …
:
Update time! Apple emergency updates fix 3 new zero-days exploited in attacks
:
I’ve been waiting for this: Amazon brings generative AI to Alexa I think once generative AI models …
:
Remember that Apple announcement about removing link tracking in Safari (private browsing plus …
:
Huh… some TikTok users are now seeing a new prompt appear within their search results in the app, …
:
The Future?
ad copy: American men are beginning to realize that it is ridiculous to buy good suits and then spoil …
:
Obama’s speechwriter could be talking about marketing here: The most important thing about …
:
What do users want from your brand on social?
:
How Will Marketing Survive AI?
It’s not about the platforms or the tactics (or the snake oil). It’s about …Same As We’ve Always Done
:
Google: where the algorithm’s made up and the prices don’t matter The search engine “frequently” …
:
How to write good marketing messaging: Write marketing copy, newsletters, emails, and messages as …
:
What Can We Learn From Socks?
I love this question …
:
From Social Media Today: 3 Important Social Media Trends of Note for 2023 Hot = LinkedIn Not = X …
:
Quick refresher on some brand settings in Google Ads. If you want to use broad match keywords but …
:
It's A Metric! Hook Rate
Are your videos thumb stopping? Do they have the right hooks? To find out, calculate the hook rate.
:
Google will now use AI to tell you how to optimize your video ads based on their “data-backed …
:
There is an expression in Japanese that says that someone who makes things of poor quality is in …
:
Podcasts remain an underrated messaging medium for brands (whether via content or advertising). …
:
More ads in more places: Spotify will let artists pay to appear as homescreen recommendations …
:
Steal This: Your Haters' Words to Your Stans Ears
No matter what you do, you'll have fans and you'll have haters. As I said previously:
:
🚨 Zero-Day Security Vulnerability Found in Chrome, Firefox and Other Browsers Update your browsers
:
(HBO) Max is keeping its ad load light compared to other streaming platforms. Why? buying …
:
Interesting… Some search results on TikTok now include a snippet and link to Wikipedia. More …
:
Marketing strategy: a synopsis Who’s it for? What’s it for?
:
You Can't Please Everyone. It's Science!
I consider this empirical evidence that you can't please everyone.A bat and a ball cost $110 in …
:
🚨 Password-stealing malware targets thousands of Facebook business Be very careful how you use …
:
Trends.co is watching the growth of the “joyconomy,” which is basically just people …
:
Biggest surprise (sarcasm) announcement from Pinterest Presents: The platform will be launching a …
:
Pinterest Presents is happening now. A lot of these “announcements” are kind of old …
:
Not surprised by these findings at all: More than three-quarters (77%) of respondents head straight …
:
Data storytelling is the process of presenting data insights using narration and visualization. …
:
Every platform is basically a Shorts platform. Don’t change the content, change the medium of …
:
I recently mentioned some of Google’s post-cookie plans are a bit controversial. Like this one: …
:
Apple Boosts Spending to Develop Conversational AI The marriage of voice assistants and LLMs is …
:
Not far away—or perhaps very far away—depending on who did the measuring
:
Hitting thresholding issues in GA4? You can try turning off Google Signals, or changing your …
:
Exclusive: ChatGPT traffic slips again for third month in a row Exclusive: this is irrelevant AI …
:
Apple released software updates on Thursday to address two zero-day vulnerabilities …
:
Tom Asacker on Brand
An excellent synopsis of what branding can be.branding as a continuous, progressive process.
One that …
:
Pinterest’s new computer vision-powered body type technology to make search more inclusive Search …
:
The post-cookie Chrome is just about ready, which means the officially death of third-party cookies …
:
A great listen for illustrating marketing via celebrities.
:
There are concepts for everything, and I think it is important in any industry to go beyond those …
:
The Procurement Spectrum
This episode of The Knowledge Project podcast with Ray Flemings starts off with a hell of a story …
:
Marketing Against The Grain on Sales vs. Marketing
Wrapping up the sales vs. marketing roadshow with one final podcast …
:
The B2B B2C divide is dead. It is now B2P: Business to Purchaser.
:
Another day, another holiday shopping survey
:
What can marketers learn from the Burning Man floods? Public perception doesn’t matter (to an …
:
Don't Say Content on Sales vs. Marketing
I thought I was going to be done talking about sales vs. marketing last week, but podcasts keep …
:
According to Google, the Cyber 5 shopping period is now Cyber 12.
:
Google Discovery Campaigns are becoming Demand Gen (Discovery + YouTube Shorts) starting in October: …
:
Just got the new Meta ads manager audience setup flow. It’s 2 sections: Audience Controls Set …
:
What you should also do if you’re a brand doing influencers, is run Google Ads. Because people will …
:
A good question to ask on a regular basis: Are you here for your customers, to give them what they …
:
The era of the Western is here (again). Expectations are the genre will “make a roaring return in …
:
Insight from Jack White
When you put something out into the world, the bigger it gets, the less control you have of it. Your …
:
According to behavior science, to boost believability, trustworthiness, and memorability, use: …
:
The EU is cracking down on “very large tech platforms.” This means:
:
A winning ecomm email framework (that’s working right now):
:
45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years 71% of this group don’t …
:
Some Q4 offer planning tips from Foxwell Digital:
:
Some email A/B tests to consider running:
:
Click rates are overrated if you aren’t driving the action you actually …
:
The OG Patagonia?
One last story from Morgan Housel to close out the week. Sugar, milk, and eggs were all rationed …
:
These 5 Prelaunch Secrets can be generalized to 3 ongoing tasks that build strong brands. Learn …
:
This question from the Growth Daily newsletter is in line with something I’ve been thinking …
:
More competitor spying! Er, I mean, competitive research and inspiration gathering.
:
A Story About JFK
Here's another short story that illustrates two recent posts:
:
A new podcast ad spend report is out and some big brands are making big moves into the space. HP …
:
Is a ‘retail-cession’ slowly brewing as the holidays approach? Consumers may just be shopped out. …
:
Actual value is commodification. Perceived value is differentiation.
:
A great story on positioning, storytelling, and marketing via Morgan Housel. Ford had no interest …
:
no one person has control of what the brand is via Growth Daily The company doesn’t even …
:
A Story About Henry Ford
A great story on positioning, storytelling, and marketing via Morgan Housel. I'm not going to indent …
:
The salad days of streaming are over. 29% of US internet households are canceling streaming video …
:
Experian fined $650,000 for not letting you opt out of its spammy emails / The US government found …
:
Cage Match: Sales vs. Marketing
Some rivalries have reached legendary status. Lakers-Celtics. Tom & Jerry. The Hatfields & …
:
Both X (formerly Twitter) and TikTok are reinforcing the walls around their gardens. The first by …
:
Interested to see which feed users end up preferring. And how turning off the algorithm impacts ad …
:
The expected customer action rate is the most important element of our [ad] auction.
:
On the perils of design by committee: No one has ever not bought a product because of the font. Or …
:
Perhaps the money is not to be made in the rivers themselves, but from the men working them.
-The …
:
Never forget that absolutely everything you do is for your customers. Make every decision — even …
:
Google Search app could soon introduce a new Notes feature SEO angle: less room for your page on the …
:
A nice guide from Search Engine Land for the GA4 crowd.
:
Rebrands: A Cautionary Tale Changing Its Name Tanked X’s Downloads in App Store and Play Store So …
:
Gen Z is all about the memes
:
It Doesn't Matter What You Mean
It matters what they think. Once you put something out there—a brand, a campaign, a product—you no …
:
On-demand audio (paid streaming, podcasts, owned music, etc.) officially has more share of ear than …
:
The retail reckoning could be coming. With student loan payments returning this fall, retailers …
:
Older Adults Make Up Just 4% Of People Featured In Ads That age group [60+] represents 16% of the …
:
Part of why I think podcast ads are highly underutilized currently.
:
The team over at Conversion Rate Experts published a list of 11 effective strategies for selling …
:
More ads in more places: TikTok Search edition Introducing the TikTok Search Ads Toggle The Search …
:
Steal This: Divide the Audience
Yesterday was about making sure you had a hateable brand, but it's not truly that extreme. You just …
:
The 90s / early 00s are the trend du jour, which is fine. But I take issue with this: the current …
:
College dorms are big business. college students are expected to spend $20B more than last year, …
:
3 things all brands should keep in mind: Don’t mistake interest for trust. If you promise to …
:
And my inflation-fighting interest rate concerns might be materializing: more worrying is defaults …
:
Just a reminder that placements through things like audience networks are usually garbage.
:
The Best Brands Are Hateable
Let's start with an aside, the Sounds Profitable podcast is a great listen for concepts communicated …
:
TikTok continues its everything app approach to expansion by testing the music-streaming waters. …
:
Google and Meta are still the go-to duo for marketing spend. Surprises to me in …
:
The labor illusion makes us value more highly something that takes more effort. Why do you have to …
:
Turns out the last 12 months wasn’t too bad for agencies, with at least half of those surveyed …
:
A good reminder that LLMs are snapshots of human knowledge and expression as filtered through the …
:
More (Amazon) ads in more places. Amazon Sponsored Product ads will now appear on Pinterest, …
:
I’d wondered what Meta’s Multi-Advertiser ads looked like, guess I can now safely opt-out of this …
:
Tips & questions from Klaviyo itself. Goal: 3:1 return on Lifetime Value (LTV): Customer …
:
Own It Black Friday Cyber Monday panel lightning round:
:
More from the Own It conference. How to create an advantage this holiday shopping season (Black …
:
Prime Day Part 2: Dealectric Boogaloo returns this October Holiday shopping season is already …
:
Consumer spending continues to climb month-over-month. July marks the fourth straight month of …
:
Just 1% of the Nation’s Homes Have Changed Hands This Year, the Lowest Share in at Least a Decade Is …
:
More Own It insights: Focus on finding the right customers, not as many customers as possible. Use …
:
Some interesting takeaways from Jones Road Beauty’s session at the Klaviyo Own It conference: …
:
Google Discovery campaigns will be replaced by Demand Gen (basically Discovery Max, now with YouTube …
:
Just noticed this in Meta Ads Manager today, Meta Shops stats will now be sent to third-party …
:
On Brand Aesthetics
If you look and act like all the other brands in your category. To consumers you are the same as all …
:
Podcast ads are doing great. iHeartMedia, Spotify and Acast reported revenue growth between 12% and …
:
Black Friday shopping intent breakdown across generation:
:
Cyber 5 creep is here. Gone are the days of Black Friday kicking off the holiday shopping season. …
:
Branding is all about aspiration, so this technique from Droga5 (via Julian Cole is genius. Don’t …
:
Consumers want 2 things more than they want speed: A survey found shoppers …
:
The Google graveyard grows. Starting in early October 2023, any Shopping campaigns using Enhanced …
:
Of Ads & Algorithms: A Meta Rant
Meta’s ad optimization algorithm is an idiot savant (which is the case for most algorithms). It’ll …
:
Disney+ prices are going up…again. Except for the ad-supported options. The Fed’s rate hikes have …
:
Yelp’s ad revenue rose 14% in part (it said) because of “a change in behaviour.” A shift away from …
:
Moz rolled out a new brand-level metric, which is fine. But this idea is far more valuable: Brand …
:
New social platform WeAre8 wants to share ad revenue with the users who watch them. Easier than …
:
More ads in more places: Lyft debuts in-app ads to help brands reach riders in transit / …
:
The Consumer Price Index (inflation measure) hit it’s lowest growth rate in over two years. It …
:
Steal This: IRL Cart Abandonment Follow Up. Would you rather compete for space in the inbox or the …
:
Steal This: IRL Abandoned Cart Follow Up
This won't work for all businesses (duh)—at least not shipping a sample product—but would you rather …
:
More GA4 updates: New, pre-built report: audiences. It includes 6 default metrics and any audience …
:
Slowly getting more regex in GA4 🎉 One of the (if not THE) biggest adjustments Google Analytics …
:
Captcha’s are a data collection method for creating labeled data sets for deep learning training, so …
:
Shoppers be shopping, but they’re searching for savings.
:
4 Questions for Determining Worth (and therefore pricing):
:
Every brand is a narrative that begins to shape the identity of itself and its …Brands Are Narratives
:
Brands Are Narratives
Early on, your brand shapes its own narrative. But over time the narrative becomes shaped by the …
:
The size of your funnel doesn’t matter if it points to a site that won’t perform. …
:
🚨 New acoustic attack steals data from keystrokes with 95% accuracy When Zoom was used for training …
:
A group formed by Meta, Microsoft, Amazon Web Services and TomTom is releasing data that could …
:
I stand by the opinion that podcast advertising is woefully underrepresented as a percentage of most …
:
TikTok’s looking to align its ad targeting processes with emerging data privacy shifts through the …
:
What’s hot like Hansel on YouTube?
:
What are the kids doing these days? If they’re between the ages of 6-12, they might be listening to …
:
I’ve been waiting for this since the #BanTikTok fervor. The Record: Lawsuit: ByteDance’s CapCut app …
:
🚨 New variants found of malware that targets Facebook business accounts 🚨 To gain access to target …
:
The Drum: Nearly 90% of consumers no longer trust influencers Is this why Pinterest basically …
:
More ads in more places. Walmart: more self-checkout screen and in-store radio spots Uber: not …
:
The race for a generative AI-powered smart assistant is on.
:
What signals are left if these are removed? Is advertising worth it at that point? Meta Platforms …
:
Sometimes it’s a good reminder that just because if works somewhere else, doesn’t mean …
:
As the cookie gods severed their ties to the marketing world, watching as the idols made in their …
:
For platforms, it’s all about attribution and proving ROI (/ROAS) in a world of increasing …
:
#TikTokMadeMeBuyIt Or maybe it didn’t Search Engine Land: Study: TikTok loses popularity as …
:
Sometimes telling people not to do what you want them to do is the right move. Unless they’re …
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Missed this in Netflix is lowering ad costs bit: Netflix has had preliminary discussions to sell …
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Finally! Google appeared to have gotten rid of the notoriously buggy feature that was GBP call …
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self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns …
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Maybe the animal spirits won’t win out this time. “To me the most important signal out of …
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Netflix is courting advertisers with discounted rates:
Some advertisers are now being offered …
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🎙️Weekend Listens: Lessons from Bud Light, Boring Businesses, and Cop Procedurals
Turns out the Bud Light boycott was good for one thing: marketing lessons.
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Notice a Perspectives filter at the top of Google lately? “Tap the filter, and you’ll exclusively …
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Meta is ‘is seeking to patent a system for “user identification with voiceprints” for social media …
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Performance Max now in Microsoft (aka Bing) Ads! The future: all robots, all the time
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Are You Curious?
If not, this probably isn’t the place for you. I’m curious, about most things, which makes me glad …
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How does it serve the user to tell them the price is increasing but not from what / by how much? I …
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I’m a sucker for new browsers, so guess I’m downloading Arc now.
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Steal This: IKEA - Proudly Second Best
A powerful message. Delivered simply. Reflecting the customer's reality.
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I Call My Shot: Post-AI Trends
Last week I shared what AI thinks about itself, along with some of my thoughts on both AI and AI's …
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Wait, What Happened? Google, YouTube, Podcasts, & Social
Social media, now in your search results! It’s blatantly …Google Says, “How Do You Do, Fellow Kids?”
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Follow The Money: Where Ad Platforms Spend Their Ad Dollars (+ More Ad Placements)
It’s always interesting to see where the digital …Your Favorite Ad Channels' Favorite Ad Channels
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🎙️ Weekend Listens: Serving Through Sales Funnels, Stanning for Podcast Ads, Economic Warning Signs, & How to Be Ubiquitous
A good listen on how to structure your sales funnels, ad-landing page congruence, and some quick …
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🤖 What AI Thinks About AI
I was recently asked by a client to talk to their team about AI. What it is, what it means, etc etc. …
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🎙️ Weekend Listens: AI, More AI, Community, Motivation Tricks, & Would A TikTok Ban Be 'Un-American'?
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Meta’s Very Good Day
Meta remembered how to make money and posted year-over-year revenue growth for the first time in a …
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AI In Everything, Analytics Give-and-Take, Shoppers' Sharing Preferences, & Livestream Shopping Isn't (Quite) Dead
It should be obvious by now, but soon The Platforms will be AI everything. They already …Our AI Future
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🚨Meta Meltdown: Check Your Budgets
You've probably heard by now, but a Meta bug decided budgets are for chumps over the weekend and …
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Meta Goes Twitter, A TikTok Guide, Google's Woes, & The Post-AI Browser
Details about Meta’s “Twitter clone” are starting to leak. Why the quotes? Because it feels …Metadon
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TikTok is Tops, Acura Goes Anime (Again), & A Pinterest-Shaped Opportunity (+ IKEA)
TikTok may be getting headlines for all the wrong reasons, but it seems to be …The Clock Keeps Ticking
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🗞️ Herding Headlines 04.03.23
The recent trend for social/content platforms has been expansion; free money …Engage-a-thon 2023
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Retail.Tea.Leaves.04.01.23
Amazon is testing a new feature in an effort to cut down a returns: adding a …Rethinking Returns
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🗞️ Links & Thinks 3.31.23
As has been discussed in this space previously, ad spending is cooling …Animal Spirits in Ad Markets
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About Curious Kyle
Who the hell is this guy? Hi! I'm Kyle.
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Checking In On Netflix's Ad Tier
The Netflix ad tier has hit the 1 million user mark. Which means it won’t have to refund advertisers …
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❤️🔥 Make Your Brand A Cult
If you want a brand …If there were a year to transform your brand into a cult brand, 2023 would be it.
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👹 News Headlines & Animal Spirits
We may be heading towards a recession (we technically always are, it’s just a matter of time frame), …
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The Cookie-pocalypse Deconstructed
The fallout from The End of Cookies has already (for the most part) happened and now various …
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Generative AI Models are the next creative director
Any company that wants to be (even tangentially) an AI company is rolling out generative tools to …
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The Age of Unbundling
Just as markets boom and bust, they also bundle and unbundle. We are currently in a phase of …
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East vs. West: Attention Platforms Edition
The past week or so has felt like the dam breaking in terms of TikTok showing its ambition and …
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💼 Who’s Left Holding the Bag?
The market is mixing signals like a middle school dance. Housing prices and mortgage rates are up. …
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The Trinternet
Your GDPR-compliant cookie banner is actually a violation of GDPR.
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2020 Tech and Marketing Trends Distilled
It’s a new year, a new decade(?), so you know what that means: it’s trend time! We dusted off our …