Google wanted advertisers to turn everything over to the algorithms with Performance Max, advertisers pushed back and asked for a peek inside the black box. Big G blinked.

Based on your feedback, we’re starting to roll out conversion metrics to Performance Max asset reporting for all advertisers globally to help you understand what’s working well and further optimize your creative.

YouTube video placement reporting for Performance Max is now rolling out as well, helping you ensure that your ads appear in brand-suitable places.

Oh yeah, and more AI.