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Sep 7, 2024 ∞

This Fall Will Be Fun For Marketers: Part 3

2024 is projected to be a record-breaking year, surpassing $12 billion in political ad spend.

Seventy percent of that windfall will be spent after Labor Day

Chris Wood https://martech.org/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans/

I’ve been warning clients.

Ads are about to get expensive. Placements are going to become sparse. People are going overwhelmed and annoyed.

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