Cyber 5 creep is here. Gone are the days of Black Friday kicking off the holiday shopping season. This year:

  • 1/3 of shoppers will start before Halloween (more than plan to shop on BF)

  • Nearly half before Thanksgiving

Cyber Monday may be quiet too, but the older the shopper the more likely they will shop on the deal days.

Continuing the theme of the year, sales and promos will be the most influential factor in shopping decisions this holiday season.

How early is holiday shopping starting this year?