The team over at Conversion Rate Experts published a list of 11 effective strategies for selling commodities. Here are the ones I like the most:

• Create a unique offer so it can’t be compared with competitors.
• Market your product for a particular audience niche.
• Give reasons why customers shouldn’t shop just on price. (Or, as I might say, tell your story!)
• Reframe your commodity as a solution. (story!)
• Be top of mind when it matters.