This is from Seth Godin‘s daily calendar.

Logos are not brands.
They’re bat signals for the other stans.
A form of visual shorthand.

It’s not about what the logo looks like, it’s about what you make it mean.

The truth about logos&10;Here's a simple test:&10;Ask a few people to name a logo they like.&10;With very few exceptions, people will choose a logo that's associated with a brand they admire.&10;That's because what makes a good logo is a good brand, not the other way around.&10;&10;tuesday&10;april 2024&10;16