Routine is a core tenant of cult brands, this tip from [Arvid](Accessibility for Profit — The Bootstrapped Founder 261 https://www.newsblur.com/newsletters/story/9131573:c3dcaa) is the ritual dream:

Lean into anything that people want to do (and should be doing) daily. Embrace their willingness to create a habit and serve them ways to make it easier.

How many companies have been built on this premise?