A survey says trio

A study by Harvard Business Review found that 95% of purchasing decisions are emotional, not rational. 

Research shows that 40% of impulse purchases lead to regret, which can hit return rates hard.

Studies show that loyal customers are 60-70% more likely to convert than new customers.

1. This is what always bothered me about economics, humans aren’t rational engines.
2. The sale doesn’t truly end until the item gets used.
3. Retention is the most important part*.

*caveat that not all businesses are high-repeat