Luxury is coming out of lockdown:

Consumers are now shopping IRL for brand quality and prestige, setting up the US luxury retail market to exceed $75 billion in sales by the end of 2023.

Luxury shopping is as much about the experience as it is about the purchase, which means digital has a larger gap to close.

the expansion of luxury retail proves brand experience (even in the form of brick-and-mortar shops) still attracts big spenders.

Physical will go increasingly upscale and experiential (think: The Sphere) as digital eats the rest.

AI/AR/VR-powered customization and experiences will be the next gen of luxury.