What are your expectations of the circus?

We couldn’t get the elephants because we were too busy perfecting our popcorn. 

You have to know what people are coming to your business for. Every business has some attraction. And the thing that the customer is coming to your business for is what you should be focused on. 

We focus on the things we think are important just because every person has their little peculiar priorities. And every business owner either projects those priorities onto their business or has to be disciplined enough to not do that.

What are your customers expectations of you?