Tips & questions from Klaviyo itself.

Goal: 3:1 return on Lifetime Value (LTV): Customer Acquisition Cost (CAC) ratio

Post-purchase optimization:

• Personalized confirmation emails
• Transparent order tracking
• Integrate shipping & logistics data with marketing flows (beware unfortunate timing)
• Smash that unboxing experience
• Don’t forget about them after delivery

Keys to personalization:

• What did you learn during acquisition? (Quiz questions, products viewed, etc)
• Is all this data centralized?
• How are you fostering customer community?

Know your numbers—implement strategies that count

• What was CAC last year?
• What promos earlier in the year had the quickest repeat purchase rate?