The tariff situation shows why messaging matters:

If these big household brands and retailers are talking about this stuff, that’s almost going to have a bigger impact on how consumers feel about the economy and how they spend than it will be if they’re actually putting their budget into a spreadsheet and finding out that they’re spending more money. It’s a communications thing as much as it is like an actual brass tax increase in prices

Are vibe-cessions the inverse of irrational exuberance?

via EMARKETER