Posts with a lot of comments look to be more heavily weighted when it comes to what shows up in your Threads feed. That’s over re-shares and Likes, with the experiment seemingly suggesting that the Threads algorithm is geared towards incentivizing discussion over everything else.

This makes sense at first glance because commenting is the highest form of public engagement. And engagement is what Meta’s other apps struggle with.

So Meta wants engagement and the algorithms are primed to reward the actions the platform wants.

But this article raises a great point I hadn’t thought about—about what Meta really wants.

ROBOT FOOD!

What better input to train your social platform’s LLM on than public user conversations?