Maslowvian marketing

“Human beings,” writes [Drew Eric] Whitman, “are biologically programmed with the following eight desires…”

1. Survival, enjoyment of life, life extension.
2. Enjoyment of food and beverages.
3. Freedom from fear, pain, and danger.
4. Physical companionship.
5. Comfortable living conditions.
6. To be superior, winning, keeping up with the Joneses.
7. Care and protection of loved ones.
8. Social approval.

By creating ads that appeal to these things, you are tapping into Mother Nature, harnessing the power of our inborn motivators to compel and sell.

via Very Good Copy