Instagram is considering a new feature called “flipside” that allows users to establish a new, private side to their profile where they can post more candid and personal photos for a subset of their friends. The feature essentially productizes “finstas” — the slang term for alternate Instagram accounts where people post their real-life photos, as opposed to the more polished photos they post on their public Instagrams.

All social media is now groups.

_via TechCrunch