Meta is all about Reels, but video is the hardest asset type to produce (I’d accept the argument for audio, but it’s not relevant for Meta). So this note is welcome news for many:

carousels with music are now also eligible to appear in the Reels tab

More from the head of IG:

Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.

Just remember the secret quality score, this won’t be a silver bullet.