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    TikTok Data Tracking: US vs China Changes

    The TikTok ownership transition provides an interesting comparison of data collection practices between the US and China (or at least this particular ownership group and whatever agreements they had in place to facilitate the sale).

    Here are the three biggest changes to TikTok’s privacy policy

    Adds Precise Location Tracking

    Previously this was just based on SIM card and IP signals, now GPS and location data is folded in.

    Now Tracks AI Interactions

    This is net new to the privacy policy, so it’s hard to tell what used to happen. Seems similar to most LLMs now.

    Expands Its Ads Network

    The Meta Audience Network play. TikTok will use the data it collects about you to deliver ads via its Ad Network on other sites and apps.

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    OpenAI is taking the Netflix approach to launching ads in ChatGPT and going for the premium price point from the jump

    From Adweek:

    OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads

    From The Verge:

    OpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta’s platform usually cost

    It’s likely that these cost targets plus a long road to figuring out what works best means it’ll be a while until self-serve ChatGPT ads are available to most advertisers.

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    Meta clearly wants to own the new hardware platform: glasses.

    Really, really badly.

    But what if Snap’s Spectacles make more sense?

    Whereas Snap, which has really begun leaning into its identity as a messaging platform more than a social network, is really going to, I think put communication and sharing of communication between users at the heart of Spectacles and that is going to, I think, give it a purchase in a way that the Meta’s Ray-Bans have not.

    Meta’s apps are much more about consumption these days, how do glasses integrate with that paradigm?

    via EMARKETER

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    Welcome to dead week planning week!

    Reddit and mobile apps (Applovin') are hot like Hansel with advertisers right now. There’s probably plenty of runway left for ad growth (unlike Meta), but the question remains:

    Should you zig or should you zag?

    via EMARKETER

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    After listening to Meta’s Alex Schultz on the Marketing Over Coffee podcast, I have two things I want to try figuring out for clients in 2026:

    • Influencer marketing / Brand Partnerships
    • Click to Message campaigns

    “Figuring out” looks different for each client. Time to experiment!

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