Listening to my morning Celtics podcast when host John Karalis uses the example of leaving a party as a metaphor:

You know when you’re getting ready to leave a party and you start looking at your watch and you’re like “ok, I’m going to start looking for the opening here”. And unless somebody comes along and hits you with a great story, unless somebody comes along and hooks you to stick around…you’re going…

That’s everyone on the internet scrolling and clicking.

They’re constantly leaving the piece of content in front of them until it hooks them.

You have to hit them with the great story.