Zuckerberg isn’t just saying the quiet part out loud, he’s saying it a lot.

we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out. I think that’s going to be huge, I think it is a redefinition of the category of advertising.

Probability is high that this approach becomes very successful. The value of the human hand will also increase.

via The Verge