Buyers are willing to pay more for things sellers are willing to charge less for.

Why?

Because the seller enjoys making it.

From the abstract for the paper Production enjoyment asymmetrically impacts buyers’ willingness to pay and sellers’ willingness to charge:

Buyers are willing to pay a higher price, are more likely to click on ads, and are more likely to choose a product or service when the seller signals that they enjoy producing it.

In contrast, sellers are willing to accept lower prices, and actually charge less, for products and services they enjoy producing.

Both buyers and sellers make the inference that production enjoyment leads to higher quality products/services, but only buyers rely on this inference when forming their pricing judgments relative to sellers.

Pricing is hard. The fulcrum is value.