Netflix will launch an in-house advertising technology platform, by the end of 2025
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This summer, Netflix will also expand its buying capabilities to include The Trade Desk, Google’s Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.
The streaming platform removed the Basic plan for new subscribers last July, not it’ll get rid of it for good.
I wrote this last March:
If Netflix goes the roll-your-own route to replace the Microsoft stack, I wonder how long the ad-free basic tier will last.
A mystery no more.