Cool Curious Glitched Hermes

CuriousMarketers.Club

Google

    ∞

    Perplexity has joining Team Anthropic in the AI Trust Wars ads front:

    AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell.

    This is a departure from the Google playbook Perplexity seemed to be following. Though te door has already been left open for revisiting ads.

    Apple built its rep on privacy. AI platforms are now trying to build their reps on trust.

    “We are in the accuracy business, and the business is giving the truth, the right answers,”

    People transact on trust.

    via The Verge

    ∞

    LinkedIn is joining the modern dynamic ad movement:

    Advertisers can upload up to four images or videos at once and draft up to five headlines and descriptions that will automatically be mixed and matched to generate up to 64 unique ad versions in minutes.

    This is like Google’s responsive ads or Meta’s dynamic offering (if that still exists).

    LinkedIn will only deliver an ad once every 48 hours to a user, presumably this approach avoids that entirely.

    Of note, requires a minimum daily budget of $30.

    ∞

    Reddit Isn’t a Traffic Source Anymore. It’s a Search Engine.

    This is the change happening with all platforms. Everything is a search and discovery engine now.

    Specific to Reddit:

    Reddit is no longer just a ranking factor inside Google. It’s becoming the destination where buying decisions are researched and finalized, and because Reddit content is now one of the most-cited sources in AI answers.

    Don’t ask where your Google traffic is going.
    Ask where your traffic is coming from now.
    And where it should be coming from.

    via Viral Shorts

    ∞

    Is Google Choosing The Middle Way?

    Google pushed hard into AI-in-search, but has (reportedly) scaled that back a bit. This is after the zero click revolution, of course.

    Now it seems like maybe Big G is figuring out there is a middle ground where humans like to be. Clicking and exploring, but not having to do all the filtering work themselves (especially in a post-SEO hellscape).

    Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page that you clicked on.

    Or maybe this is just wishful thinking.

    via Search Engine Land

    ∞

    Running Google Ads? This AI Max for Search post is worth a read.

    My read, this is the account structure to use:

    • Search campaign with highest value / most important keywords (exact match)
    • AI Max to expand the audience and add incrementality
    • PMax / Demand Gen for off-search reach
Older Posts →