Google

    How do you build a brand in world intermediated by chatbots and AI agents?

    And in a world that’s less screen-centric?

    What about a world with translucent screens we wear on our faces?

    How do you become the synonym for the activity? Like Google for search and Kleenex for tissue.


    Google ruling LLM 101:

    chatbots now routinely incorporate into their responses fresh information from the internet or other sources through a process known as grounding

    before, an LLM’s response was time-limited by the end date of its training data…through grounding an LLM can now access content beyond its training data, such as web pages in a search index, to provide more recent and more accurate information

    pre-training creates a base (or foundation) model, which is then post-trained (or fine-tuned) on collections of data so that the base model can perform specialized tasks


    Forgot one in my earlier post

    Big G has tweaked how search ads appear now:

    • All ads will appear under one larger “Sponsored Results” header (like the “People Also Ask” section)
    • “At the bottom of the section you’ll see a button to hide sponsored results”

    via The Verge


    Fistful of Google Ads Bits

    Google is continuing its transformation to Meta Ads:

    The agents are coming: Open Source Google Ads API MCP Server

    The Model Context Protocol (MCP) is the open standard that allows Large Language Models (LLMs), like Google Gemini, to connect with and act upon external data sources and applications. By releasing an MCP Server specifically for the Google Ads API, we are making it possible for any MCP-compatible AI application to understand and analyze advertising campaigns through natural language.

    (If you don’t know what any of that means, you’re fine.)

    Old news at this point, but Google is trying to toss some pennies at the publishers that took a traffic hit after its AI glow up with Offerwall:

    Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through options like micropayments, taking surveys, watching ads, and more.

    Getting a lot of spam from PMax?
    Block app placements: tools > content suitability > excluded placements


    YouTube’s new Brand Pulse Report seems like it could be really useful.

    evaluate your brand presence across YouTube by detecting brand mentions via visuals (brand logos, product shots, etc.) and language (audio, video titles, etc.). So, if a creator uses or mentions your product in passing, we recognize it and capture it.

    incorporating metrics that demonstrate how your paid ads on YouTube can lead to more views on organic videos — a previously underreported value for paid media — and how users seeing both your paid and organic videos together leads to searches for your brand.

    A side-by-side comparison shows two smartphone screens with different scenes and text below indicating 4.1M Paid Views and 451K Organic Views.

Older Posts →