- All ads will appear under one larger “Sponsored Results” header (like the “People Also Ask” section)
- “At the bottom of the section you’ll see a button to hide sponsored results”
How do you build a brand in world intermediated by chatbots and AI agents?
And in a world that’s less screen-centric?
What about a world with translucent screens we wear on our faces?
How do you become the synonym for the activity? Like Google for search and Kleenex for tissue.
Google ruling LLM 101:
chatbots now routinely incorporate into their responses fresh information from the internet or other sources through a process known as grounding
before, an LLM’s response was time-limited by the end date of its training data…through grounding an LLM can now access content beyond its training data, such as web pages in a search index, to provide more recent and more accurate information
pre-training creates a base (or foundation) model, which is then post-trained (or fine-tuned) on collections of data so that the base model can perform specialized tasks
Forgot one in my earlier post
Big G has tweaked how search ads appear now:
via The Verge
YouTube’s new Brand Pulse Report seems like it could be really useful.
evaluate your brand presence across YouTube by detecting brand mentions via visuals (brand logos, product shots, etc.) and language (audio, video titles, etc.). So, if a creator uses or mentions your product in passing, we recognize it and capture it.
incorporating metrics that demonstrate how your paid ads on YouTube can lead to more views on organic videos — a previously underreported value for paid media — and how users seeing both your paid and organic videos together leads to searches for your brand.
