Add this to the interesting pile:

Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back

The big low price players dropped spend (thanks tariffs) opening up room in the auction competition for other retailers. And shoppers seemed to like it.

🍵 Reading the tea leaves, people aren’t searching Google Shopping to find products on cost competing aggregator platforms. They either don’t want to buy on Amazon or already searched there and the came to Google.

Amazon (and other platform) discovery doesn’t happen via other shopping channels, it happens before shopping searches start.