Perplexity wants to be Google, but based in AI vs. traditional search.

From TechCrunch:

“That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” [CEO Aravind] Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.”

This aligns with the company’s vision and is not a recent pivot, but you can tell they smell blood in the water with Google’s regulatory woes.