This is interesting

In a recent update, Google has started indexing and sourcing Instagram content.

Now posts and reels function like blog posts from an SEO perspective.

For professional accounts this could mean approaching it more like Pinterest than TikTok.

via Sounds Profitable

attached screenshot from IG announcing the update found online

Instagram pop up announcement that basically says Public photos and videos may appear in search engine results starting July 10, 2025, with options to change privacy settings.