AI
- Search campaign with highest value / most important keywords (exact match)
- AI Max to expand the audience and add incrementality
- PMax / Demand Gen for off-search reach
The old adage goes “every company is now a media company.”
The new approach is companies buying media companies, and OpenAI has joined the chat.
OpenAI has acquired popular tech industry talk show TBPN — Technology Business Programming Network — making this the AI giant’s first acquisition of a media company.
a daily live show that airs on YouTube and X for three hours, focusing on tech, business, AI, and defense.
The show has gained a cult following in Silicon Valley, a safe space where industry power players can speak candidly and be questioned by fellow insiders. The show has a reputation for being something of a Sports Center for the tech industry
Marketing 101 is to hang out where your audience already is.
Brands with bank accounts big enough want to own where their audience already hangs out.
ChatGPT ads are going well for OpenAI and soon more advertisers will have access.
Self-serve advertiser access is on track to launch in April
No word yet on if/how the premium minimums and pricing from the beta will apply to self-serve.
This exchange from Another Podcast highlights a great way to use LLMs:
Benedict: I’ve written this, is this what anybody else would say? Is this just saying what everyone knows, what everyone thinks? Then I won’t publish it.
And now, I just say ‘well, is this what ChatGPT would have said? In which case it’s generic and average and it’s saying what everyone knows.
Toni: And there’s actually no opinion to it.
Use average engines, get average results.
What is it that you think?
Perplexity has joining Team Anthropic in the AI Trust Wars ads front:
AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell.
This is a departure from the Google playbook Perplexity seemed to be following. Though te door has already been left open for revisiting ads.
Apple built its rep on privacy. AI platforms are now trying to build their reps on trust.
“We are in the accuracy business, and the business is giving the truth, the right answers,”
People transact on trust.
via The Verge
I really like IBM’s thinking outlined in this Deep View post about tripling its entry-level hiring target this year.
“The entry-level jobs that you had two to three years ago, AI can do most of them … you need to be able to show the real value these individuals can bring now,”
“If I were a business owner, I would focus a lot on very strong people, not on fewer people,” Lastras told me. “Because I would want to scale my ability to experiment.”
If you need a goal for this year, this is a good place to start:
more exploration, more experimentation, more creation
Why is OpenAI focusing on creating a social media platform?
I know every big tech company wants one for attention and data capture. But how does this vision overlap with the core OpenAi brand premise?
Biometric verification is not synonymous with OpenAI in my mind. Is it just a slop spot?
Running Google Ads? This AI Max for Search post is worth a read.
My read, this is the account structure to use:
The pattern for breakthrough marketing:
Pick a side. Make enemies. Build a tribe.
via Bots Gone Wild