Meta is developing an AI search engine, to be embedded in its Meta AI chatbot. The company has reportedly been indexing the web for at least eight months. 

Meta AI currently uses Google and Bing’s search engines when it fetches users answers about current events, financial markets, and sports.

This highlights a few things:

• Search is no longer a platform, it’s a feature.
• Users want answers, not necessarily options.
• Google will not be replaced by a copycat. It will be chipped away at by new, novel alternatives and user dispersion across other channels. (and maybe by antitrust)
• Meta continues to reduce reliance on other companies wherever it can. The true realization of this will be a hardware platform, likely in the XR space.
• For brands / creators, having your content on the web—preferably on a platform you own—where it can be crawled is once again the path to relevance. (see: Gwern)