Shifting screens

Piggybacking off the ads in Prime Video post from earlier, the end of the free money train means streamers are shifting from a subscriber growth focus to a profit growth one.

Which means higher prices or (more) ads.
Or both, just in different tiers.

Also, there may be no such thing as “premium” in streaming:

Streaming ad price ranges are narrowing. The high ad prices Disney+ and Netflix initially asked for have lowered.

Is this the digitization of ad prices? The closer a platform gets to having an online self-serve, the more price parity they’ll have with alternatives.