Older Adults Make Up Just 4% Of People Featured In Ads

That age group [60+] represents 16% of the U.S. population alone.

The 60-plus demographic has a higher disposable income than younger generations, and represents 25% of global spending power, yet only 3% of digital media budgets are allocated to ads featuring this audience

Our culture is youth obsessed, but that doesn’t mean your marketing should be.

Speak to your customer—whether their situation or their aspiration—in the language (including visuals) they use.