If you knoll you know

Sorted verses unsorted pictograms should be used strategically, depending on whether the messaging is promotional or prohibitive. If eight out of 10 dentists endorse a toothpaste, for example, a sorted pictogram would make consumers feel favorably about the toothpaste. However, when depicting that 8% of children alive today will die if current smoking trends continue, an unsorted pictogram would be appropriate.

research…found that frequency pictograms, which convey proportions and probabilities, induce optimism in consumers when they are presented in a sorted way.