Quick refresher on some brand settings in Google Ads.

If you want to use broad match keywords but also want them to be brand relevant, try brand restrictions:

For Search, brand restrictions limit traffic to serve only on search queries related to specified brands.

If you don’t want to use Performance Max for branded queries but more strictly for prospecting, try brand exclusions:

For Performance Max, brand exclusions provide added control so your campaigns won’t serve for branded queries you want to avoid on Search and Shopping inventory.