Drops: the key to Stanley Mania™️

Stanley hired Terence Reilly, the marketer credited for reinventing Crocs. Reading between the lines of what Reilly has said about his work at Stanley, it seems like his main strategy for both Crocs and the Quencher was capitalizing on internet buzz and growing it into otaku product worship. Or as Inc. phrased it in their feature on him, he uses a “scarcity model” to whip up interest. Cut to three years later, now we’re seeing mini-riots over limited edition Stanleys at Target.

via Garbage Day