This is maybe not the thing to say in a time of inflation when It’s Been 30 Years Since Food Ate Up This Much of Your Income:
We’ve got to reach the consumer where they are, so we’re advertising about cereal for dinner. If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.
It does not matter if this is factually accurate or not, your consumer’s aren’t pleased that this is where they’re at. And Frosted Flakes don’t exactly align with the surging wellness trend.