Some homework from Steven Soderbergh:

Just looking at something and going, I like that, and then trying to break down, why do I like that?

What is it about that… that I like?

What do I steal?

What can I repurpose or tweak to make it fit what we’re trying to do?

He steals like an artist. We can steal like marketers.

Pay attention to the messages and artifacts you encounter. If something resonates or stands out, figure out why. Use it in your own work.

via Austin Kleon