Most demography is made up nonsense that isn’t true.
I think it’s often done to sell consulting services and to make marketing seem like they’re creating generations. The truth is I don’t really believe—with one exception that I’ll come back to—there’s much difference between Gen X & Gen Y. Between the Millennials & Gen Y.
Being young has different meaning in one context, which is the pre- and post-digital era [BiP (before iPhone) and AiP (after iPhone)]. That’s the only demarcation that’s real.
