How to Make a Video According to TikTok (Shop)

First Meta, then LinkedIn, now video making tips from TikTok (Shop).

You Gotta Have a Hook

You have to pique curiosity within the first 3 seconds. The first line must grab attention.

Once attention is grabbed, move into the benefits / variations of your product.

End with a call to action and make it easy to take the relevant action (aka don’t just dump them on your homepage).

create short videos that capture attention, clearly deliver a brand or product message, and convert.

To recap:

1. Capture attention in the opening seconds
2. Validate the product
3. Give a clear next step (CTA)