Every platform is a video platform these days (at least that’s what it feels like). That coupled with the growth of video in B2B marketing means you might be starting to develop a LinkedIn video strategy.

Here’s what you need to know before you turn the camera on:

Best Practices

Show what you want your audience to see in the first 10 seconds of the video. (Later they say to Establish your point in the first 5 seconds, then drive it home.)

Think like a silent film director: a large portion of LinkedIn members will watch your ad with the sound off.

Keep videos under 30 seconds for brand awareness and brand consideration goals. A study by LinkedIn* found that videos under 30 seconds reported a 200% lift in view completion rates (Source: LinkedIn internal study, 2018).

Test longer videos for demand generation.

Specs

• Format: MP4 (max 200mb)
• Length: 3 seconds - 30 minutes

Multiple aspect ratios supported:

• 4:5 - 1080 x 1350 pixels
• 9:16 - 1080 x 1920 pixels
• 16:9 - 1920 x 1080 pixels
• 1:1 - 1080 x 1080 pixels

Custom thumbnail is optional - 2mb max, match video dimensions