Shoppers be shopping, but they’re searching for savings.

Retailers need to ‘competitively promote’ the rest of the year / Though consumers are still spending, a Numerator report suggests that they continue to search for markdowns.

Brand loyalty is being replaced with budget loyalty and deal seeking.

4 of this piece’s 5 holiday shopping predictions relate to this behavior.

• Spending growth will be low
• Buy Now, Pay Later will grow
• It’ll be all about the discounts, and shoppers will wait

Will Prime Day 2 cause an October sales spike though?