From Growth Hacks Weekly:
Dangle the carrot!
Outcomes > Features
The formula is 🥕 + How = $$$
Customers don’t want to know what you’re selling. They want to know what what you’re selling will do for them.
From Growth Hacks Weekly:
Dangle the carrot!
Outcomes > Features
The formula is 🥕 + How = $$$
Customers don’t want to know what you’re selling. They want to know what what you’re selling will do for them.