Hey, it’s me, your friendly neighborhood podcast stan…

research has shown that audio ads outperform video ads in grabbing attention and generating brand recall.

Fully unqualified armchair neuroscientist pontification: you can close your eyes to tune out those sensory inputs, our ears don’t have an off switch. We’re new, modern folk but our hardware is old, an important sensory input for survival probably hits the brain different. See: music.

via ExchangeWire