People feel increased prices long before potential reshoring employment shifts from tariffs, these 3 headlines could sour sentiment for the executive branch:

Amazon to display tariff costs for consumers

Kickstarter Introduces ‘Tariff Manager Tool’ to Add Charges to Already Fully Funded Projects

Temu adds ‘import charges’ of about 145% after Trump tariffs, more than doubling price of many items

Brands are buckling up for a rough year, especially those importing from China.

This could open the door for more messaging opportunities as major platforms make the impact of tariffs plain to shoppers.