At Blue Ion, we’re big into help brands uncover, articulate, and share their mission, vision, and purpose. Which means we’re always collecting compelling thoughts about these ideas.

I like these from Dr. Michael Gervais

Vision

Vision is like this compelling future that I see, I imagine, and it is so compelling and beautiful and electric to me that I want to work towards that future state.

Purpose

Purpose is the deep why that you’re here.

To get deeper, ask another why.