A new podcast ad spend report is out and some big brands are making big moves into the space.

HP leads the Movers category, increasing their $1,226 June spend to $802,531 in July. A modest 65,000% increase. The smallest increase in the top 15 was 480%.

Do these increases indicate early performance returns? Or only one day of ads in June? Or new budgets for a new fiscal year? Or just a dartboard budget number approach?