Don't Say Content on Sales vs. Marketing

I thought I was going to be done talking about sales vs. marketing last week, but podcasts keep dropping about the same topic. Better yet, they're agreeing with me! (They don't know this, of course, but let's pretend I'm a #influencer.)

First up, Don't Say Content. (YouTube link)

They talk about past experiences with the sales vs. marketing divide and where they think the issues lie. Of more interest, they share some great nuggets to get the two teams working together. Remember: same goal, different path.

Let's start with an ask for marketing people everywhere:

Marketing, give salespeople carrots that they can use in their sales process (and I guarantee you it’s not a white paper)

Next, a grail goal for marketing teams:

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Connect with humans, introduce them to sales

The meat for me is in the second half, paraphrased bits below.

Marketing is harder than sales. In sales, you get to talk to one person and understand their situation and tailor the pitch to them. Marketing is doing that at scale, trying to resonate with more than one person with a message that doesn’t get diluted to nothingness.

Marketing’s job is to abstract a little bit,

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to name those repeating challenges that people in your community are facing.

The sales team’s job is to identify which problems apply to that company and in what ways.

Sales gets super specific, where marketing is more like a diagnosis.

How sales and marketing teams can work together to win: