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Aug 10, 2023 ∞

More GA4 updates:

New, pre-built report: audiences. It includes 6 default metrics and any audience you’ve created with at least 1 user in the timeframe you’ve set.

Starting next month last-click and data-driven will be the only attribution models available for optimization and reporting.

  • Google

Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.

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