“Authenticity” is mentioned a lot when it comes to content. This can be a weird word for brands. What’s an authentic piece of content from a furniture company?

I like Motion’s use of “lo-fi” instead of.

Lo-fi creative mirrors the content people consume daily—raw, unpolished, and human. It thrives on imperfection, delivering a sense of realism that highly polished ads often lack.

via Buyology